Google, Ref Career discussed on Jazzed About Work
Those startups. Although they may be wonderful experiences most startups fail and means that you have to go and look for another startup to continue your pass if you make the wrong choice wrong in the sense that it doesn't turn into the next great thing is that A real career killer or is that just a step along the way. It's a step along the way and what I've learned is how to choose the good startups right because there's a lot of them and you're right a lot won't make it but if you have the criteria that you are much more likely to to select a startup that is successful That's obviously where you WANNA be. And so here are the criteria that I look for when I joined a startup and by the way I'm now on my seventh start up all six of successfully soul prior so if it was just one or two maybe it would have been just dumb luck but I guess after several. It's it's I've learned some some really important things. Here's what I look. So the first thing is is quality people who share your values so people reflect a company's culture and if you don't think you can respect trust and admire the senior leadership that's involved move on and what you're looking for. First and foremost is a management team solid team of leaders who rock your world. So that's the first thing that I look for. Second is a concept that fills a big market need particularly in the B. Two B. World buyers. Don't spend money on Nice to solve problems. They spend money on muscles. And there's lots of research you could do right in. Google to read what analysts are. Influencers are saying to make sure that the marketplace is big enough. And don't be worried if you see that there's lots of competition. Worry if you see. There's no competition which suggests that there might not be a market. So that's the second thing third. I look for great product that I can believe in and so there is more of what I purchase it. Use it or recommend it and can I go to work every day with a passion for what the company crates and in particular myhrl or your role in creating so you WanNa make sure that you can get bee hind that product with great enthusiasm and then finally I look for to determine if the startup is well funded so you want to choose a startup. That has a long enough runway to get off the ground. So make sure that. It's properly capitalized. You of the best chance for growth and stability. Those are the criteria that I look for and for me. All of those boxes must be checked. It sounds that they add up to a really terrific opportunity. So so let's say that I'm We have a listener and they take your advice and they do their homework and they find us a place. It checks all those boxes. Do you have any tips on how they can prepare for their interviews? So I think the the first tip that I would give would be. I'm an offer to is that. Do you have an elevator pitch for yourself right? And so so. Many people memorize the elevator pitch for the companies that they worked for but they don't have one for themselves and start up executives. They WanNa know why you and they WanNa know it in the first sixty seconds and so a lot of people haven't thought about how to concisely articulate. Why them the second thing is is the questions that you ask so I laid out some criteria that are absolutely critical to to selecting a great startup. But how do you actually determine the answers for those questions and can you really learn about that startup but asked smart questions that in fact actually differentiate yourself in the process because no one else is gonNA ask them so? These are the questions that I would recommend that you might consider Asking and this would be a good time to take out a pen Or type these out. So why is now the time for your company to Exist? What are you love about your team? And why are you the ones to solve this problem? Tell me about pain customer. What was that journey? And what are the revenue expectations for that customer over the next year? What key milestones has your company achieved? How much is the company raised? And what's its runway? Who are your investors? And why did you choose them? And the last question I would offer up. And this really gets at the values of the management that you're interviewing with if you weren't building your start up. What would you be doing? Think if you have an elevator pitch. That certainly would be helpful. I'm assuming you'll do some research on the company but if you ask some great questions like those not only will you learn a ton but I can assure you no one else is going to be asking the those questions all tall and you'll have a A great opportunity to differentiate yourself and learn a ton in the process. I think those are terrific. Questions and asking meaningful open ended questions like that. That's a wonderful technique for any kind of interview situation. You don't have to Be just looking at a store it up and but that brings me to the second part of your book. The first part really focuses in on the start up environment and the second part I think. Offer some to Ref Career advise for just about anybody would it would seem to me that the are Interview advice applies that. What what are some other key things that you think Young professionals should take away from your book when they're thinking about Creating career wherever it is so I've got so many Baloney cover Cover one or two for you. So regularly challenge the status quo. So we've all heard the old sayings if an April don't fix it or that's the way we've always done things around here and the status quo is strong because in many ways it represents a bias could permeate the culture of accompanied for keeping in place the current state of affairs the status quo is comfortable. It's predictable people think it's less risky. But I can assure you that growth requires change and most every person an organization that wants to become great at some point had the challenge. The status quo particularly as the pace of change is as incredible as it actually is. And it's not about being the contrarian that challenge is every single little thing but it's simply that you you can achieve and build on success if you continue to do the same old things in the same old way so that would be one. Another would be Acknowledging the elephant in the room and here is that you will be in business meetings. And maybe you've already been in them where things seem to be going gray. You're getting stuff accomplished and yet there's one big issue that is hanging over. Everyone like a cloud and this is issue that everyone is thinking about but nobody wants to discuss and so people tiptoe around it and that's what's known as the elephant in the room and it's an expression that refers to the big obvious challenge or problem that no one wants to bring up because it might be a little bit uncomfortable and of course it's it's it's less stressful to avoid those big problems but unlike fine wine in my experience that these elephants don't get better over time they rarely vanish. So if you see that there's an elephant in the room and of course make sure it's actually an elephant Address it head on those would a couple of many pieces of advice that I would offer up of for people to consider one of my favorites. Among your pieces of advice is to have a learning plan to commit yourself to learning Both deep learning about specific things and broad learning so that you can make lots of connections is. Is that one of your favorites to it. Is I mean when you think about learning and this is So important is that organizations today. You might think that they have training plans that are in place and device For you and what you'll will find whether you're in a small startup which for sure they won't or a large corporation which they might say that they do but they don't is that you've got take accountability for your own learning and realize that it is constant learning if you look at my deep domain of expertise it is marketing and when I got started versus where marketing is today. It is completely changed and it's even changed over the last few years. A for example.