How Eminem Helped Save Detroit

Past Gas


The year is two thousand eleven. The event super bowl forty-five the pittsburgh steelers versus the green bay packers. Aaron rodgers was mvp. Christina aguilera sang the national anthem. The black eyed peas performed the halftime show in truly fergus. Fashion it was peak. Two thousand ten's in every way but the biggest moment of the event was an epic two minute commercial titled born of fire better known by its catchphrase imported from detroit as marshall eminem. Mathers drives a chrysler. Two hundred through darkly lit detroit streets and an instrumental version of his song. Lose yourself plays in the background. A gritty male voice growls. What does a town. That's been to hell and back know about the finer things in life will. I'll tell you more than most you see. It's the hottest fires that make the hardest steel and hard work and conviction and the know how that runs generations deep in every last one of us that we. That's our story now. It's probably not the one you've been reading in the papers. The one being written by folks who've never even pin here don't know what we're capable of marshall. Eminem mathers parks chrysler outside. Detroit's fox theater inside a black choir. Ads their voices to the music from the stage as marshall walks down the isle onstage. The rapper turns the cameron. Says this is the motor city and this is what we do. The what we do was clear. Detroit has always been the center of american car manufacturing. But how did the city get to the point of needing a super bowl ad to sell itself. What was the helen. Back referenced in the ad and what was the story written in the papers. It was false then. Was there a true version. Ready to be uncovered

Coming up next