Brazil, Amazon, Suharto discussed on Almost 30 Podcast


But if you do this if you pick these up that are will wild collected. We will pay you for the lifetime of that tree. We will pay you for the next twenty thirty years. So we're creating value back in something that you're staring at every day. Instead of you being seduced by the cattle company who wanna wack down and have the categories on it or plant, unsustainable, corn soy and ruin your land. So so it's it's hard to straight up answer that so so you can have all the buzzwords and stuff, and you can do that stuff. But and that's great. And I think you have to work with these people. I think the supply is king in those kings or the farmers in the collectors in the people, and if that isn't solid it's just a ticking time bomb, this is not gonna work out. Then it's hard to you spend all this time marketing here in the states doing all this stuff and raising money in capital, all that stuff. And then you haven't spent enough time with the people and having relationships, it's just not responsible for my point of view. So I'm not spending spending a lot of time in those situations. And now, you know, that's just the women to do it. And it may not be fast and might not use easy. That's just the way it's going to be done, snow sustainable. Yeah. Yeah. Sure. A little bit about like what you're going up against in Brazil, specifically as it relates to farming. And like, I know in the meat industry. That's where most of the council are. That's where they're using most of the land of new taco, but about that. Suharto's been wiped out faster than any biomass. In the last forty years offer, those big aggregations, that's the scary thing. So it's almost like no regard for the specialities of that ecosystem, there's mandates by Brazil that if you own land, you basically have two categories there so much law's written in to emit. It's all about GDP, but they kind of position it. So that you. You can't be on that land milissa indigenous in it's worked this already in your own land or you're on it. But in terms of if we went out bought the land, they would pretty much make you do things that are related to big farm. Big Ag unsustainable. Practice them is all sustainable. So it's a sad thing. When you see the Suharto, what is gorgeous and beautiful in intimately related to the Amazon because the more unstable the southern part of Brazil, which is most of the Sahadi the more unstable at crates, Amazon and the biomass of the Sahadi was below ground. Largely few kinda flip it upside down. It would be as plush essentially from biomass perspective as Amazon so. So when you're cutting it down, you're you're creating that much more destruction less oxygen more imbalance NS being wiped out. So so so that is a so for us in like a mission when you find something as delicious as the nut. And where there's no barrier sensually to the marketplace to people enjoying them and getting the nutrients and all that stuff. And then you see it anchored literally in the ability for us to drive that engines so that those people can rely on those trees that are endemic to the area. And so that is inherent value back to them. So that they don't have to take this other option. If there isn't an economic balance, a sustainability, if you don't create a business that sustainable in terms of people buying that. It's just can't work because we've no so many NGOs that have thrown money at these people. We have a million dollars thrown out a chief of a of ten thousand people. It's like, you know, pick pick a family that we grew up with them. Mid midwest who makes twenty five thousand dollars year, give him a million dollars. You know that lottery reality when people get that much, and they don't have the financial muscle to manage. They will be further in deeper into unknown territory in often more depressed more unhappy. And that's what you can't do to indigenous people so throwing NGO money at people is definitely not sustainable. We feel like a the capitalism done transparently ineffectively as one that. It's rooted in us for in this example, planting more trees because the Sahara's being wiped out it Haret within selling the product..

Coming up next