The Art of Being an Effective Leader: A Conversation with Joel Peterson

Blazing Trails


And it really lays out a framework for this new type of ship. This entrepreneurial leadership tell me about that and what inspired you to write the book. Well i've taught a course for many many years at stanford that's quite popular and of course now a lot of mba's come through and they're not interested in going to the corporate world. They're not necessarily interested in going into banking or all. The things that were traditionally. What mba did when i got my mba. Say at least twenty. Five percent of all the courses taught at stanford or about entrepreneurship. And so i got really interested in this idea of why. So many companies fail why they're kind of flash in the bands and why so many adjust. What their business plan was and how they do that. And the issue of. How do you become an enduring company. Which i thought was really amazing. When you get a leader who can take an idea. Turn into a product or a service figure out how to make that profitable and then actually create the systems in the people around where you have a culture in a way to deliver that over time. So i've spent years and years teaching courses trying to figure out how that happens. The other course that i teach at stanford is when we got leadership perspectives. Where we have this parade of phenomenal leaders. Allan mulally steve balmer. We just had jim mattis in last night. Mercer mayer so these amazing people that you get to ask these questions. How did they do what they did was stakes. Did they make so all of this kind of came together. And i just thought you know i'm getting old all this down and getting a place where there's kind of a checklist for people to really think through the mindsets in the ways to go about really becoming an entrepreneurial leader yeah and there's so much of wisdom in the bucks so thank you for putting it all in one place at so helpful for all of us. You mentioned all of those leaders. Is there thread that you see the runs through as you talk to. Different leaders from different industries and different experience. What are some of the core threads that run through that have helped them be successful. Yeah there are several one. Is they have grit braziliense. They bounce back they make mistakes. They admit them they absorb blame. They reflect credit so most of them. Really have this ability to connect with people you know. We talked for a second about mark benny off. I don't know him personally. But he's somebody that. I admire for a lot of these kinds of characteristics so and i tried to do is define the different categories of leader. You know we have politicians. We have administrators. We have managers. We have presider and we have pure entrepreneurs who liked fires. But maybe can't manage after that and really kinda knit. All these skills together and say the entrepreneurial leader is the one who actually sees around corners who creates this durable enterprise. And it's fairly rare. I kind of think coming out of covid. We're gonna have a lot more Leaders in a lot fewer. Presider bala titians. One of the questions i had was so many in our audience are going to be working in large organizations or smaller organizations part of teams in inside of these bigger groups. And how do you relate. The ideas around entrepreneurial leadership. It's so different to start from scratch to start a company versus being in a company. How do you take these ideas in work. Those inside of an organization. Yes oh. I'm so glad you mentioned that michael because i actually think that entrepreneurial leaders can exist anywhere. Teachers can be entrepreneurially. I mean these are people who kind of get the big picture. Were not afraid to make decisions. Who will take risks and they can be in big organizations. I had one of my colleagues at stanford. Read the book before i had published.

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