Listen: Brian Williams, Officer, Chief Revenue Officer discussed on Daily Sales Tips
"Today's tip comes from Brian Williams, Brian works as a fractional chief revenue officer, he's a speaker, an author and the CEO of perspectively a sales growth agency here. He is with today's tip. What do we do when we lose? We've all been taught all been raised especially in this country about winning success. The be a success. There are so many books articles movies videos about winning. But here's a question. What do we do what it all goes wrong? I was stopped by police officer recently, I have my son with me, and we weren't doing anything wrong. And what he was accusing us of was incorrect. So I very politely respectfully in intelligently communicated that back to him and very briefly, I will add and. He began to continue to assert that. No, you are in the wrong place at the wrong time. So I pointed to the sign and continued my dissertation on my position. And it was at that time that he had his weapon he didn't reach it. He didn't touch with. He got out of his vehicle in b begin to approach. Now. Once I saw that is time to lose. Right. You have to know win to win. And you have to know win the lose wisdom could be a best friend. So at that moment. I said, you know, what officer you're right. Even though he wasn't you're right. His wanna do I'm going to pick these things up, and we're gonna leave right is which is exactly what we did. I teach my sons I have three they all play basketball. You have to learn how to take an hell you have to learn how to lose a losing as part of gain as part of this game. It's also a part of life in. It's also a part of sales. Some of us are losing sales deals because we're positioning and posturing and getting defense. In protective in what is going on? Listen, it doesn't matter. Whether you wanna lose it's about is this a good fit. They have a problem that our product or service can solve do. I even wanna work with this person. Right. Yes. Or no on grandfather taught me one thing. All money ain't good money. Right. So you don't have to win every deal. But more importantly, it's critical to understand. What do we do when we lose? What do we do when when it all goes wrong and to have a plan to prepare because no one hits every free throw. No one marries everyone that they days no-one wins every sales deal. Right. So everyone's talking about winning. I want you to consider Lucy. I know is not a popular topic in. No, the comments may be a little awkward as people respond to this. But it's real so embracing deal"