Dubai, London, Rhys James discussed on Monocle 24: The Briefing

Automatic TRANSCRIPT

Design <Speech_Music_Female> <Advertisement> firms <Speech_Music_Female> <Advertisement> to some of <Speech_Music_Female> <Advertisement> the larger brands, <Speech_Music_Female> <Advertisement> whether it's throughout the <Speech_Music_Female> <Advertisement> image, et cetera. <Speech_Music_Female> <Advertisement> So <Speech_Music_Female> everybody's living within the <Speech_Music_Female> same space. And I think <Speech_Music_Female> that that's what makes <Speech_Music_Female> it interesting <Speech_Music_Female> because it's not <Speech_Music_Female> categorized, <Speech_Music_Female> per se. You <Speech_Music_Female> <Advertisement> know, you have all different offices <Speech_Music_Female> <Advertisement> next to each other. <Speech_Music_Female> <Advertisement> So in the lift, <Speech_Music_Female> <Advertisement> you bump into all different <Speech_Music_Female> <Advertisement> kinds, <Speech_Music_Female> including <Speech_Music_Female> <Advertisement> CEOs of major <Speech_Music_Female> <Advertisement> leading <Speech_Music_Female> brands. So <Speech_Music_Female> I think that when everyone <Speech_Music_Female> sits together, <Speech_Music_Female> it creates a <Speech_Music_Female> space that <Speech_Music_Female> creates <Speech_Music_Female> more and more <Speech_Music_Female> <Advertisement> discussions or <Speech_Music_Female> <Advertisement> discourse. <Speech_Music_Female> <Advertisement> And you know, you might be <Speech_Music_Female> <Advertisement> sitting in the cafe downstairs <Speech_Music_Female> <Advertisement> and <Speech_Music_Female> <Advertisement> you're sitting beside <Speech_Music_Female> <Advertisement> a CEO of a major <Speech_Music_Female> <Advertisement> fashion house. <Speech_Music_Female> And you can <Speech_Music_Female> naturally hear what they're <Speech_Music_Female> saying. <SpeakerChange> <Speech_Music_Female> In most cases, <Speech_Music_Female> <Speech_Music_Female> and I think that those <Speech_Music_Female> kinds of <Speech_Music_Female> best practices <Speech_Music_Female> or that kind of <Speech_Music_Female> sharing is part of <Speech_Music_Female> what makes the Dubai <Speech_Music_Female> design district very interesting. <Speech_Music_Female> We <Speech_Music_Female> also are <Speech_Music_Female> working in partnership <Speech_Music_Female> with <Speech_Music_Female> Dubai culture, <Speech_Music_Female> which really <Speech_Music_Female> helps also <Speech_Music_Female> to foster <Speech_Music_Female> all of this growth. <Speech_Music_Female> And <Speech_Music_Female> <Speech_Music_Female> <Advertisement> I think that <Speech_Music_Female> <Advertisement> Dubai has really <Speech_Music_Female> <Advertisement> committed to <Speech_Music_Female> <Advertisement> this cause. <Speech_Music_Female> <Advertisement> And it's not an easy <Speech_Music_Female> <Advertisement> one because the creative <Speech_Music_Female> <Advertisement> community is a very <Speech_Music_Female> <Advertisement> diverse community. <Speech_Music_Female> <Advertisement> People with all <Speech_Music_Female> different talents. <Speech_Music_Female> So <Speech_Music_Female> between both <Speech_Music_Female> <Advertisement> Dubai <Speech_Music_Female> <Advertisement> design district, antibiotic <Speech_Music_Female> <Advertisement> culture, <Speech_Music_Female> they've created <Speech_Music_Female> this beautiful bubble <Speech_Music_Female> where we could all <Speech_Music_Female> live in the <Speech_Music_Female> same space. <Speech_Music_Female> And really be <Speech_Music_Female> able to <Speech_Music_Female> communicate on <Speech_Music_Female> what makes Dubai a <Speech_Music_Female> special place. <Speech_Music_Female> A friend of mine <Speech_Music_Female> actually has <Speech_Music_Female> <Advertisement> a design <Speech_Music_Female> <Advertisement> house <Speech_Music_Female> <Advertisement> and now he's <Speech_Music_Female> <Advertisement> actually exporting <Speech_Music_Female> outside <Speech_Music_Female> of Dubai <Speech_Music_Female> to London <Speech_Music_Female> to LA <Speech_Music_Female> and he created <Speech_Music_Female> <Advertisement> a small <Speech_Music_Female> label on it <Speech_Music_Female> <Advertisement> that says meat and fabulous <Speech_Music_Female> <Advertisement> Dubai. <Speech_Music_Female> <Advertisement> And I love that. <Speech_Music_Female> <Advertisement> You know, I love the <Speech_Music_Female> idea that <Speech_Music_Female> Dubai is <Speech_Music_Female> nurturing this <Speech_Music_Female> scene. <Speech_Music_Female> And that <Speech_Music_Female> it's become something <Speech_Music_Female> now to <Speech_Music_Female> say, oh, I <Speech_Music_Female> got it in Dubai. <Speech_Music_Female> So <Speech_Music_Female> it's that movement <Speech_Music_Female> <Advertisement> that gets me <Speech_Music_Female> excited. Having <Speech_Music_Female> lived here for 15 <Speech_Music_Female> years, I've seen the building <Speech_Music_Female> of a new city. <Speech_Music_Female> And <Speech_Music_Female> it's exciting. <Speech_Music_Female> <Advertisement> Nobody is jaded. <Speech_Music_Female> Everyone gets <Speech_Music_Female> behind <Speech_Music_Female> ideas and, <Speech_Music_Female> you know, <Speech_Music_Female> your Friends and your <Speech_Music_Female> family. Everyone <Speech_Music_Female> <Advertisement> sort of coexist <Speech_Music_Female> <Advertisement> together. And <Speech_Music_Female> <Advertisement> everyone's pushing each other. <Speech_Music_Female> <Advertisement> And I <Speech_Music_Female> <Advertisement> think that <Speech_Music_Female> that excitement is <Speech_Music_Female> what makes <Speech_Music_Female> it so dynamic <Speech_Male> here. That was Dubai <Speech_Male> design week's Kate <Speech_Male> Barry speaking to <Speech_Male> Monaco's grace <Speech_Male> Charlton, and that is <Speech_Male> all for this edition of <Speech_Male> the briefing. It <Speech_Male> was produced by Rhys James, <Speech_Male> our research was Emily <Speech_Male> sands and our studio <Speech_Male> manager was norah. <Speech_Male> The briefing is <Speech_Male> back at the same time <Speech_Male> tomorrow. I'll be here with <Speech_Male> the monocle daily at <Speech_Male> 1800 London <Speech_Male> time, I'm Andrew mullet, <Speech_Male> thanks <SpeakerChange> for listening.

Coming up next