Aunt Jemima brand retired due to racial stereotype, Uncle Ben's will 'evolve'


The brand aunt Jemima will be no more pepsico is changing the name and marketing image of its pancake mix and syrup the company says it recognizes and Jemima's origins are based on a racial stereotype the one hundred thirty one year old name and image will be replaced on products and ads before the end of the year the owner of uncle Ben's rice now says the brand will evolve in response to concerns about its racial stereotyping Mars owns uncle Ben's in a spokeswoman says the company is listening to voices of consumers especially in the black community and recognizes now is the right time to reconsider the uncle brand uncle Ben's brand including its

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