Cereal brands reevaluate mascots to fit the modern day

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Been rethinking their outdated corporate mascots and Jemima uncle Ben Mrs Butterworth. At the same time, a group of young entrepreneurs have set out to create new breakfast cereal characters that reflect this moment. NPR's Mandali del Barco reports. Emily. At least, Miller says the new cereal she and her team created off limits has brand mascots, unlike any other dash is a high strung, high achieving female bunny in an eighties style power suit with sneakers. She's a K pop fan. A workaholic, and she says Dash has a lot of anxiety to deal with. So her cereal turns the milk to cold brew and has coffee and chocolate zombie is just the opposite. A lazy dude who looks like he just rolled out of bed to eat his mellow cereal. There's adapted Jin's Pond on Vanilla, so everything you need to mellow out. Miller, 29 year old food writer is all about breakfast. In fact, she wrote breakfast a cookbook, and she created the breakfast club walking tours of New York restaurants. Her latest venture off limits. Serial also seems to appeal to millennials. Miller's hoping they might relate to zombie who has a bit of Bart Simpson or dash more of Ah, Lisa Simpson. The whole brand is really run by these emotionally unstable and extreme cartoon characters. Dashing zombie are a far cry from the buff, confident cereal mascot Tony the Tiger. Cash is not the first female serial character in the early 19 fifties. Kellogg's Sugar Frosted Flakes was rep. For a short time by Katie the Kangaroo who wore a bandanna and carried her baby in her pouch. I'm Katie, the kangaroo I have been given bound around you guy within that takes all night, just like an attending. Do you like Kellogg's ultimately bounced Katie The kangaroo for Tony. The Tiger, also dropping sugar from its name Fast forward to 2020 where cold and hot cereals are more than $20 billion industry in the U. S. According to market data firm statistic, with sales expected to grow To succeed. Cereal brands have to be nostalgic, healthy or have more modern mascot, says analyst Melissa Abbott. There's a demand for something completely different that isn't no masculine 20. The Tiger Macho Abbott is vice president of culinary insights at the Hartmann Group. She says cereal is not just a breakfast food. New brands are pro mode on podcasts and purchased online, Abbott says off Limits and another new cereal brand magic spoon appealed to a different aesthetic. These characters that are going to win essentially today and particularly in the breakfast category, they have Tio contain more of this multi dimensional take on the on the human personality. The flaws and all, Abbott says consumers might like that off limits. Characters were designed by artist Shepard Fairey's studio. Now the question is, Will they go for coffee flavored cereal repped by a stressed out bunny in a power suit? Handle it. Al Barco

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