Listen: IAN, Head Of Marketing, Ian Altman discussed on Daily Sales Tips
"Ian Altman from same side selling as back today. You may remember Ian from such tips, as number one sixteen where he suggested you stop calling to check in. He's back today with the story about sales and marketing alignment in the real world. ANC inolvement aligning sales marketing, what does that even me? Well, I worked with a company this week. There about a twenty billion dollar organization and something fascinating happen in the lead up to working with their sales organization. The head of marketing reach out to me and said, hey, would like to be there to if that's okay because we want to understand what the sales organization needs to be most effective. Meaning what can we do in the marketing organization to help them the most, and they were actively involved throughout all the discussions? We were talking about same side selling and how. Apply it to their business with their customers in the coolest part is towards the end of the meeting. The head of marketing said, hey, would you guys be opened us setting up a task force, so that we get a combination of sales people marketing people working together, so we can find out, what are the biggest problems that customers are trying to solve so we can find out, what's the language that you're hearing out in the street so that the marketing organization can create collateral can create content can create video to support your efforts and every time you come up with a great message instead of each person having to learn it. Weeden create that in the marketing content that you can share with your customers. So if you're wondering what sales and marketing alignment, looks like that's what it looks like. And if your organization isn't doing that. Well, you got something to work on,"