Nike, Colin Kaepernick, Brad Kavanagh discussed on KCBS Radio Morning News


At the potential fallout from the newly announced Nike Colin Kaepernick campaign relief fireworks at the confirmation hearings for supreme court nominee, Brad Kavanagh. I'm STAN Bunger. It's nine thirty one. CBS news special report, motions would not be proper at this time. It's been a day of disruptions at the Senate confirmation hearing for supreme court nominee Brett Cavanaugh Republicans like Utah's Orrin Hatch have been interrupted by protesters more than three hundred. Your opinion span nearly five thousand pages in length. Democrats tried but failed to stop the hearing Vermont's Patrick layhee can be and should be the conscious of the nation. Today with this hearing is they complain Republicans have withheld tens of thousands of documents on cavenaugh from his time in the Bush administration. California's Dianne Feinstein, and they rushed into this hearing ninety three percent of the records from Kavanagh's tenure in the White House. Have not been provided to the Senate CBS news special report, I'm Steve Keva. KCBS news time nine thirty two Nike's thirtieth anniversary just do it ad features a picture of former forty Niners quarterback, Colin Kaepernick. And the words believe in something, even if it means sacrificing everything they have sparked praise and boycotts in the years in the hours since it was released online to talk about it. We're joined live on the KCBS ring central Newsline by Richard lap. Jack expert on sports and social issues who runs the institute for diversity and ethics in sport at the university of central Florida. Thanks very much for joining us. What was your initial reaction? I was really among those who are really happy to see it. I thought this extends Colin kaepernick's, very important voice. I thought it was an important statement for Nike. I saw that. Both both other major shoe companies were flirting with him in case Nike didn't renew the deal. So I'm glad he stayed with Nike, and and they went ahead with this campaign. So the cynics says Nike is looking to leverage the notoriety or visibility of Colin Kaepernick and doesn't care too much about his issues cares. More about selling shoes. The response to that. Nike has always put 'em. And if you watch their commercials over the years they've had very progressive commercials in the last decade in terms of gender in terms of race in terms of the LGBTQ issue. They've been really on the cutting edge of this, and yes that gets them attention. But there are also people who are critical of all those things. So they know they were going to lose some customers as well. By taking those stands. I'm heard people complaining that Nike is politicizing the campaign. But they've always had very like you said, very sort of edgy messages. Yeah. It's it's a consistent message from the of them, you know, they were back in the nineteen nineties or subject of a boycott because of child labor, and I think that boycott was global kind of shook them to their core and made them rethink their principles and and ever since that point they've been one shoe company that's consistently been taking stands on progressive issues. And in the marketplace of ideas, but of apparel and shoes is that a plus for Nike? I think it will make I think it will reinforce consumers who feel that. The message is something they wanna hear and it might hurt consumers that her Nike with consumers that you know, oppose Colin Kaepernick actions both on the field. And now with Nike's commercials. How long before we see any ripple effects, and are there other companies that are watching this. Well, I think the whole world of sports marketing is probably watching this and and trying to figure out if this is something that they want to jump in on. I think that you know, we've seen varying degrees of companies from Papa John's last year. Taking the stand. Tracing the history of activism in sports. You've you have some notable big names Muhammed, Ali certainly jump to mind. But here's a guy with a with a relatively brief and undistinguished NFL career who has become a much bigger name for what he did off the field. And on the field is how does that fit into our conversation about athletes, activism, commerce, and so on? Well, I've been somebody who's encouraged athletes to take stands for more than fifty years. Now, it's been very rare that they've actually done that whenever they did it they paid a price and the day that that Colin Kaepernick sat down during the anthem, which he did before he actually knelt I turned to my wife, and I said this will be his last season in the NFL in that proved to be the case athletes are still taking risks by standing up, and I think what con- Capra neck allowed to have happened is to have hundreds of athletes both in the NFL and another sports take a United stand, and when athletes take a United stand together it's much harder to create a sanction against them or to penalize them. So that he's kind of opened a pathway for others to follow on. This is now in the commercial space as well as the playing space to that point. Does this then make it easier for others to say, hey, look, it's not only not gonna hurt me. It might help me. You know, I think athletes have seen the way LeBron James has been kind of elevated by the things he's done Steph curry and other athletes who have been consistent in the last couple of years and taking stands have had their status raised in the community and as as commercial entities themselves. Thanks for your time this morning, Richard lap chick is the man behind the institute for diversity and ethics in sport. At the university of central Florida. It is nine thirty seven KCBS, traffic and weather update neck it's.

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