Taco Bell Already Has a Wedding Chapel; Now its Opening a Taco Hotel
Business wards daily is brought to you by Dell. Don't miss out on Dell small business month celebration. Get up to forty five percent off select computers with Intel core processors, call eight seven seven by Dell to speak with a small business technology advisor today. That's eight seven seven b u y de l l for tech advice and one on one partnership. From wondering, I'm David Brown, and this is business wars daily. Happy Friday, everyone. Now, this stunt has me wondering about the links to which companies will go to build their brands Taco Bell, which sells us off taco for a dollar. Nineteen is launching a hotel. Yes, you heard me correctly, folks, the fast food chain will open pop-up, taco themed hotel in Palm Springs, California, this summer. It'll be called what else the bell stay at the boutique lodging and you'll not only nibble on the namesake dish, but get taco themed cocktails presumably hot and spicy poolside, or even in the pool where you'll be able to float on a hot sauce. Raft. There will be a gift shop, of course, but also a hair salon, offering taco themed braids and nail art. The bell will open for five days, beginning August night. It'll start accepting reservations. The third week of June Newsweek reports that this is hardly the. First time that Taco Bell is thought outside of its fast food box, among other things it hosts weddings. Yes, weddings at a Taco Bell Cantina in Las Vegas. So what gives it's all about standing out outlandish stunts, like the hotel, create buzz and visitors who are likely to post photos, and social media become brand ambassadors for the multibillion dollar franchise operation brand Bassedas. We might add, who pay for the privilege, Instagram and other social media platforms obviously provide opportunities for brand marketers. But the overwhelming volume of content flashing bias, every day. Also ups, the Antion creativity. It takes more and more extreme tactics to stand out witness, for instance, Domino's, which paid to fix some cities, potholes and arby's, which offered customers a Hawaiian vacation for six dollars or Burger King, one of taco bells biggest competitors which trolled McDonald's by giving away one dollar walkers to customers who ordered their Burger King meal. While at McDonalds, although stunts got a lot of attention and created a creative vibe for their respective fast food chains chains, which, by the way, are all about cooking the exact same meals served in precisely the same manner in every single restaurant across America Taco Bell hotel. Sure. It's fun. But it's also a symbol of the fine tricky line that fast food titans must walk between creativity and corporate cookie cutter consists. From wondering this business wars dialing this week's episodes, written edited and produced by Elaine edited, and produced by important are executive producers, marshal Louis created by or non Lopez, or wondering, I'm David Brown, and we'll see next. Business wars daily is brought to you by Dell. The clock is ticking on Dell small business month celebration. Enjoy up to forty five percent off select computers with Intel core processors, plus a free. External hard drive with select computer purchases before it's too late. Call eight seven seven buy Dell to speak with a small business technology advisor today. That's eight seven seven. B. Y. D E L L for tech advice and one on one partnership, eight seven seven by Dow.