Texas Better Business Bureau, Benjamin Graham, Benjamin Gray discussed on Money Matters with Ken Moraif


Diamonds are forever. And we are back. This is money matters with Ken moraif. And of course, I am your host Ken moraif. Thank you, Jack. I have been a certified financial planner professional for the last twenty marvelous wonderful and very exciting years in all of the ideas that we talk about on this show. These are the very same ideas that we talk about with our beloved and most valued clients, and we are affirmed specializes in retirement planning. So our clients are primarily people who are over the age of fifty who are retired or retiring soon and actually for the second year, we've been nominated twice by the north central Texas Better Business Bureau for the torch award for ethics, and in fact, this last year we actually won the award for for ethics the torch award for ethics from the Better Business Bureau. And of course, we are very proud of that. And it is extremely important to us to be ethical and to be fully disclosing everything and honesty above reproach. And we believe that we are due Sherry also as a as a registered investment advisor. But at the same time, this does not mean that the Better Business Bureau is recommending us to be your financial adviser, just so you know, they're just talking about ethics. That's all. Anyway, we are back and we're talking now about our philosophy. So since we work with clients who are primarily as I mentioned retired or retiring soon, we're over fifty our philosophy is that we want to protect principle. I that's job number one for us. And this is actually contrary in in many ways to the notion of buy and hold okay? Because buying hold says that you have diversified portfolio of quality investment, you rebalance done maybe prianti to keep them in the risk profile that you're supposed to be in. And then your job is done. We'll see the problem with that is that if you have a bear market such as two thousand eight or why two k and many others, then you're violating the rule of rule number one. Which is dull lose money, right? Protect principle. You're violating that rule. And that's a rule we have. And so therefore, we believe that you should have a strategy of buy hold and protect. Okay. No doubt. I believe there is no doubt. So you we want to protect your principal. And you know, one of the things that is always very nice for me is when somebody who's way smarter and way better at all this stuff, and I'll ever be agrees or has agreed to it to what I are philosophy. Right. And so one of the things that we we have all of our advisers, go through is the charter retirement planning counselor designation. Okay. We went we put them through that professional designation, which is to be a retirement planning counselor to be chartered in that in that regard. And so I'm going through the program myself, and one of the things that I came across was this discussion about different investment, philosophies that are good for retired people and one of them that I came across was exactly what we talk about. And I was like, wow. This is really cool. So this is Benjamin Graham, okay? So Benjamin Graham is the father of modern security. Analysis and his a lot of the things that he came up with are still used by a lot of money managers today. And so he he actually was born in eighteen ninety four died in nineteen seventy eight. And he was the leading contributor in. I'm reading here from the college of financial planning chartered a consultant retirement planning counselor booklet, but Benjamin gray was a leading contributor to the science of investing. He he entered a field where decisions were made on the basis of dubious tips hearsay inside information, and intuition and left it with a methodology worthy of true profession Graham, not only developed the analytical methods of modern security analysis used throughout the investment industry, but he pioneered the strategy of value, investing.

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