Candy Bliss, Diana Ruth, Co-Founder discussed on Breaking Beauty Podcast
Say was interesting. That's when we found the wizard the is Diana Ruth. He was a coo co-founder but she creates all the products. She has an amazing background hard. Candy Bliss. Cosmetics was William Fung for a long time but she is just a creative genius and she will never ever create anything that already exists. She's all about innovation stories. Great Components Ray so we we joined forces with her by then. I remember her first meeting with us. We're all around the table going because we had a lot of. I did get a lot of passion like Rosie. Jody and I kind of just sat there staring at the three. I was going. Oh my God. This is going to be so interesting. She managed to take all this. This energy these ideas these thoughts and make them into tangible products I really think the interesting part of the packaging that sort of push pop idea with clear sight milk. It's very it's a very modern fawn. Yeah exactly it's very transparent as we are as a brand and everything about it. I always lean into the idea. That's for utilitarian so we have sticks. We have dispenses with rolling balls. We have click pens. Everything is extremely easy to use on the go as well because we originally always had the milk goals get ready quick We have so many things going on. They creative ambitious very fast. Paced lives the girl and the guy and we wanted to create something align that they could use very quickly in the back of a cab changed their look five minutes down town and something that you know worked really hard but was kind of Felicita on kind of rewrite. All those. The things that were contradiction terms. We wanted to rewrite. Why can't you get ready? Quick but still have really great payoff. Why can't you have cool products? That are actually still clean. They can still be extremely low maintenance but yeah a high tech.