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Automatic TRANSCRIPT

Where on reporting directly from magenta here in Barcelona and the event is all about using technology to drive experienced driven commerce. The concept sounds great. Sure. But I'll want to try and put a little meat on the bones and speak with people from industries that you don't necessarily associate with technology are transforming their businesses with experiences and with technology. Thanks if I was to ask you your opinion or what you know about Rosie. No, I suspect you would say something along the lines of French manufacturer of skis snowboards as well as related outwear or accessories, but not necessarily say the word technology. Any point. And this is what's so interesting to me and a great example of how tech is not only transforming our lives is every business and every industry Damian Hawes is the head of digital marketing and ecommerce at Rosanno and what stood out for me over the last few days was when he was on stage with the leaders of magenta and adobe late must have been incredibly daunting experience going on state with the leaders of these two huge companies are just before Bruce Dickinson entered the stage, but he was fantastic. And my whole thing look effortless. But the big takeaway was that some of the biggest companies in the world was sitting in the audience of what he and his team were achieving senior enough spoilers from me. I'm going to grab a few words with Damian before he dashed to another keynote. So book hold on tight. As I beam your ears all the way back to boss Alona so we can speak with Damian Hawes had digital marketing and ecommerce at Rosanno. Massive, warm, welcome to the show. Can you tell the listeners about who you are and what you do. Sure. Thank you for awake owning me in your in your podcast. So my name is them in house. I'm range of digital marketing equalness although struggle, I spent ten years in those group. I studied the Mike carrier basically there than years ago at the end of two thousand seven. And I was basically in charge of the way before the your brands and Daniels liberal. The wet for the western brand was basically one website when marketing website than one blog. And we started to put some videos on YouTube address. That's social media didn't exist years after years in became a release strategy asset for the company. We have their loved deter marketing for many brands, many countries. We have her started economist few years ago as well. And now digital on the Caesar. Caesar is a strategic assets and we speak about digital in every meeting of the board meeting every three months. It becomes very, very important for a for direction for vision of the of the company and managing this for for other brands at international. So must people think about your brand. They automatically think of French manufacturer of ski snowball just well is related outwear accessories, but not necessarily about technology. So you tell me a little bit how you embrace technology and they affects its had on your business. Yes, you're right because we are raw. Sierra was born in nine hundred seven. So more than one century ago. And when people are thinking about the roseola teachable to history, fantasy and crafts product. So they don't really think about technology of the purser the first time. But that means say that we have always been in a very innovative company working with top.