Juul, Npr News, Yuki Noguchi discussed on All Things Considered


You're listening to all things considered from NPR news. Juul wants the biggest vaping brand in the U.S. reached a big settlement today. The E cigarette maker agreed to pay nearly $440 million to 33 states in Puerto Rico. The states and territory argued that Juul marketed heavily to children leading to sharp increases in youth vaping, NPR's Yuki Noguchi is covering this story and Yuki, what is the significance of this settlement? Well, it's intended to send a strong message to the E cigarette industry and the settlement is large in scope, you know, 34 states of territories. Each participating state will get tens of millions of dollars to fund anti smoking programs, and it's another blow to a company that's already in hot water, you know, Juul is really the original player in vaping when it started 7 years ago, and it got a big investment from cigarette maker Altria. And its marketing was both effective and at least according to investigators very aggressive. Connecticut state attorney general William Tong talked about this in a press conference today. They didn't focus on television print radio traditional media. That gets at people like us. With some gray hair. What they did was they focused on other outlets, including Instagram, TikTok, to a lesser degree, Facebook. You know, Ari, they also employed influencers, celebrities, and through parties, to promote its products. So Tong says that from the beginning, the company clearly targeted young kids who legally can not buy E cigarettes in the first place. Jules been under fire for its marketing practice for a while now, arts critics satisfied with this settlement. Mostly, but not entirely I spoke with one parent Meredith berkman, who cofounded the group parents against vaping E cigarettes, and she's happy the company's facing consequences, but worries the measures don't go far enough to address things like addiction and lung damage. The human cause of this generation can not be quantified and we will see public healthcare costs continuing to unfold for decades to come. She notes that the market now has many players many of whom copy Jules tactics. So she would have liked to see a bigger settlement that reflected what she calls the ongoing public health costs of vaping, and she also wants to see Jules products force off the market. That's something the Food and Drug Administration tried to do earlier this year. What happened to that effort? Well, it's in limbo. Jules products are still on the shelves because the company got to stay a delay essentially for now. The FDA started its review of the entire E cigarette industry a few years ago. Essentially, it's saying, you know, companies need to get permission to keep their products on the market. In June, the FDA rejected Jules applications. It said some of its products were potentially toxic. And also leaked from the electronic pods. Juul immediately fought back in court saying the FDA ignored a lot of data and the company claims its products are designed to actually help with smoking cessation. So now the FDA is re reviewing Jules applications and we don't know yet whether the agency will stick with its original decision to pull the products off the market. At Saint Pierre's Yuki Noguchi, thank you very much. Thank you, Ari. This is all things considered from NPR news. It's 5 48. This is 90.1 W ABE Emil Moffitt in for Jim burris, thanks for joining us. Still to come on all things considered, using the correct heat index would allow us to identify those handful of times where the heat is so severe that it is pushing our bodies close to the breaking point. Improving warnings is extreme heat becomes more and more common that's coming up in 15 minutes. First to the roads, Cobb county, erect blocks the right shoulder two 85 westbound at I 75 and in Duluth watch for a crash still blocking three left lanes there 85 northbound before lawrenceville, sewanee road. This report is sponsored by whole foods market, where prime members

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