Felicity Lawrence, Henry Dimbleby, King Pizza Hut discussed on Today in Focus
Disinformation category because if you go to the report, it says. If that advertising is displaced, which we expect it to be to other places. It would only make that tiny difference. Well, yes but we have been it wouldn't it be good if we could stop it being displaced, just stop it altogether. Obviously the coming up against resistance from big industries. But if the government stick to these points, how effective would it be or is it pretty small fry? off think it's taught tell how effective these measures are I think they're really welcome and it is a real shift that the Conservatives taking it on. This. The moment, there's an absence of joined up thinking that still troubling and I think we'll get in the way of being of them being as effective as you would hope to give you a couple of examples. So with trying to get the economy going the chancellor has come up with this scheme to give people a sub stiff eating out. So on the one hand, you get substantive it going go out. And you can eat out at a fast southern fried chicken place and get money off which completely in contradiction to that aims on the Beastie, not just a southern Fried Chicken McDonald's Burger King Pizza Hut. All sorts of big brand names the the other problem the government's got is that it's a brexit government and its main strategy on getting out of Europe was too quick trade deals with places like the US. and. What the US is interested in in a trade deal from us, opening up our market to its agricultural products, which the EU has quite successfully kept out in many cases, and that means more of the sort of foods that were saying are not good for you. It means more core and more sawyer more cheap meat produce very intensively using their substate crops as feed. So there's a sort of mismatch between different bits of the. Government's thinking on how it runs the economy and how it helps Britain thrive the government commissioned Henry Dimbleby to come up with a national food strategy which trying to more joined up thinking on what we need to do in terms of climate and food security to make sure we've got enough. But also what sort of food we warmed and that's very welcome whether it will actually be taken on board will be very interesting to watch. What you're essentially saying is that strategy would make a potential stop the. Covert has lifted the lead on the dangers of processed food that frankly we have known about the decades but. We're talking about a huge shift in the way we as a country eight shift the as you say, began in the eighties but has since totally transformed what we have in supermarkets what we eat in restaurants, how we think about nutrition and it's ushered in this new age of ultra processed food surely to reverse that needs something much much bigger. It does needs to be much bigger. It needs everything old. How we run. The economic system. which is a big ask but I think the other thing that covered sadness that. All. The previous assumptions about things that were impossible have gone out the window I mean we have had enormous state intervention we have had. Things that make it seem possible to tackle this and climate change. We've had people in Holtom flights that it's something that needs. Hugely, disip and vision of a different world that is possible I think the other hang onto is this kind of food is really only fifty years old maximum we never in all the Millennia of human development. It is a blip and I think it is perfectly possible that it it can be completely changed. Because there's not really an alternative the cost of not doing anything are too high. The question is whether it's done in a managed way. Whether it gets to the point where the health services overwhelmed by late related disease. All we have crisis with food security that drives more and more migration could have. Very disruptive disturbed ways of changing the system or with luck somebody with vision to think for things differently. Lawrence. Thank you very much. Thank you very much. That was the Guardian special correspondent Felicity Lawrence who has written analysis of the obesity strategy. At The Guardian Dot, com do have a look as well as a comment piece by our health editor, Sarah Bosley and from Patrick Butler, a write up of Henry Dimbleby's national food strategy that was also published. This week felicity has been investigating the food industry for. Many years, you can find lots of her work on the website, but she's also written books. I'd really recommend not on the label what really goes into the food on your plate. That's it. For today this episode was produced by list of Kassian, sound design was by Nicholas Cox the executive producers off Phil may not and Nicole Jackson we'll be back.