A new story from Uncommon

Uncommon
|

Automatic TRANSCRIPT

Own business cards. You can literally really call yourself anything when you worked. When I worked for the BBC it turned out the way that you printed business cards there as you went onto onto their intranet? And you literally you'll give them a form and you typed out in the form what you wanted your business cards to say. And then they turned up and I was there thinking this is tremendous in discussing. I myself down as anything managing director of the world. This is the role now. I just put my boring entitle wondering if you will ridiculous long title as well. It was longer than longer than the business card. What does does she look like for the futurologists? Well so I think the world of radio which used to be the thing that I worked in has changed phenomenally over the last couple of years so it's very much changed from being a lot of different companies to being you know one of two or three companies in every country They run all of the radio. Stations So what typically you end up with then then. Is You end up with the world of a consultant who goes in and helps radio companies. Either you'll really really big and you'll really good and you go in and you help one of the top three companies Or you have to choose from You know you you go in like for example like me. I will sue southern Cross Stereo at want to hear from me because they have really good people who know what the future is in their programming for that. And I may may or may not agree with that. But that's all fine whereas you've then got very much watch smaller broadcasters. That don't really know what the future is going to be. But also they can't do much in any case they probably can't afford me so so you've got the sort of If you look of the Ven Diagram of potential clients that Ven Diagram is quite small for any consultant in any role by way but it but particularly when you have a look at. How media has consolidated so? I Love Radio. I'm not going to wave radio goodbye. But certainly in terms of where the future is clearly for independent producers for For where you know opportunities I saw There are clear opportunities in the podcast space. That is I think what. I'm very excited about it. If you look at podcasting is is that the wrong. The gatekeepers the aren't they southern cross the stereos and the winds And the Nova Entertainment's of this world Who Basically in charge of the transmitters. And they're the people stopping you from getting as far as that anybody literally anybody can do a podcast. I can get it onto the same platform that the ABC Iran and the you know CBS or on the New York Times and that is tremendously exciting thing and virtually unique in the world of media You're so tremendously exciting place because it means literally anybody can compete with anybody else. And that's why I don't think that radio understands and if radio do understand that so iheart radio for example kind of understand this time out which is why they're trying to get people to use their own APP rather than Apples are poor overcast. Pocket costs because they can control their own APP But my suspicion is that people are the genie's out the bottle here. People are a bit more savvy now in terms of off Understanding that they can get old of the great podcasts that they really enjoy by not going down proprietary solution and actually actually going for something which is open which Italy apple is Because if you think about it. That's a really weird thing for apple to be as open as it currently is exactly but you've also got you know obviously anybody that consumes RSS feeds Has Access to all of this stuff. It's such a valuable point. I mean we've had that with a PRI- guest Looking Lewis that look show on Fox. there on Sundays and they moved to weeknights then. They went back two Sundays and basically that would cause the COMEDIANS. And then I told You well you've got to go to Shepperton to breakfast or This is what you have to do until like you know whoever's on drivable breakfast here locally which we've got a contract with them for three years and so they'll the writing radio network was like well. Obviously you're going to pick US right and they're like well at the united they oversee left and night just laughing like why would we do that and so now. They've said they were in Charlotte doing a little better because they they have the audience direct access to advertisers Well but this is. This is one of the difficulties. I think that radio has in the F. You are young talent with some really good ideas about what you can do. Then either you go to a radio station who will take all of your intellectual property who will control it. Who will do all of these kinds of things or you can turn around and go? I'm going to do it myself. And I'm going to do something on youtube or do something on podcasting and by the way the most popular place where Germans consume. podcast is youtube so So it's probably both so go to as many of these places you possibly can And do do your do your stick there rather than go to a gatekeeper because the gatekeeper might be able to give you a bit of audience as is radio companies and TV companies can but they are also very creative controlling and also that you build a real audience like yeah. I noticed that and you get direct fade back from the audience like yeah. I've noticed the difference between people who come from a mainstream media background and interviewing them and an and the lack of response in their episode into someone say incapacity like yourself or the Lucan list of the world who actually have an engaged audience. It's in their respective radio. Say you know I mean I So when I was on on the radio a long long time ago I used to. I did this whole thing of of It's it's the tenth of March just eight days until my birthday If you haven't bought me a birthday present still time. Here's the address to send it to. Oh you know you're taking the Piss but I thought you know this might be a way of getting some free stuff and it was an people sent me free stuff but then the next the year I just handed in my resignation. I wasn't going to keep my contract going. I didn't know whether or not it's still be on the air on my birthdays. Today's didn't mention it at all. Now this is one thousand nine hundred four so this is way back in the days when we didn't have electronic diaries or anything like like that. In nineteen ninety four people would have copied one diary into another diary and I go in On the day of my birthday to my show trump still doing a went to have a look at my at my post box in the in the In the station to see if I've got any post and my hand got some post. I'd got four birthday cards to listeners. Four birthday cards from people that had never met me and the only connection they had with me me was. I was the guy who was beige. Who was saying this is the you know? This is That was you're listening to this radio station You know here's as the time. Here's another three in a row and literally that was the only Connection they had but they felt connected enough to copy from one. Dari sorry to a next when my birthday was and to then spent three quit in buying a card and sending something in and you suddenly realize audio radio and its audience not radiates audio can do so much. Because it's such an intimate medium. The big difference by the way between radio and podcasting is radio fifty percent of people listening with other people. So when you're listening to the radio typically you're probably you know one out of two of us are listening with other people for podcasting. That number is ninety percent listening alone so virtually everybody. Who's listening thing to this? What have anybody else in? The car won't have anybody else in the house Who's listening to this? which by the way is why Kost do very well on the smart speakers Because that piping this sound into their ears and they're listening in really really intimate way and they are actually listening as opposed to the radio. Where a lot of the time is on background noise? Says there's a real difference am fat. intimacies incredibly powerful with we use it. Well yeah and a hundred percent. I agree with that that intimate connection that you get with people that you know. You've spoken the prospect that human shared connection. I noticed it when I jump onto instagram. Mona Mona a couple of times a week and some of them message me and say I'll just get some random message about how they love these episode or of email. Whatever unlike wow and then you know every now and then I'll catch up with a few of them and And say off these go. Yeah I know you're going to Japan. I had to do this and that and now it's quite scary is it. I'll tell you what it's also scary when you bump into people in this eighteen. Remember when in Nineteen ninety-seven you you were on your on the radio and you said that's why we do we do right. You'd love that human human connection connection and shared experiences incredible thing. Yeah yeah the rapid fire questions go gotta ask you morning routine. What does that looks like? Oh the morning routine is normally Stopping the dog for meeting the do not Followed by getting my daughter ready for school and walking down and Walking Down School and then having a cup of coffee. I'm lucky enough. I have a really good coffee shop really little neighborhood. Yeah coffee shop at the bottom of our road beautiful and it's just fantastic and so that is my morning routine. And what about the evening had he sort of decompress at not well news goes out the benefit of the time zone that we have here is poured news. Goes out at nine o'clock at night here and so therefore quite often offer. My evening routine is important news yet. So it's quite a lot of that goes on but I will occasionally watch very little television of the television. I Watch Sean McCulloch. Anything that he does has to be watched. WHO's an Australian comedian for those of you don't and you finally find stuff on Youtube and also Quite a lot of the time I will just sit and watch youtube videos and there is So there's a youtube video by a guy called and I'm trying to remember his His name And I'm desperately failing at this point. What what's the topic? The topic is he's he's an electrician. He lives in of Man. Dan and he basically it's It's a It's called complies is. His is his youtube channel and he literally really. He takes things apart to find out how they work. I love this and I find it absolutely fascinating they. Are you know the last one that I saw was taking part an led light and he was explaining how the circuitry words don't really understanding about electron. EXP- I just I find it really interesting just taking stuff apart. And the fact that this guy is taking stuff steph upon which means that I don't have to is probably a good thing. And he's just brilliant and so I will sit quite often and watch that sort of thing or You know or similar Camila. There's also the lock picking lawyer I'm think of saying massively recommend that he just basically sits there and every every video that he does is three minutes long and it's The lock picking lawyer and he takes part an e literally he goes. You know I I have spent two hundred dollars on this. And they say that it can't be broken and it can't be picks and so let's see if I can click. Oh there you go literally he he just like opens every single lock within within seconds and its astonishing and you just basically go. What's yeah what is the point of even locking in your house because my goodness you know you can literally get into anything within seconds is funny mention that because I found a lock picking.

Coming up next