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Questions. PODCAST CAST I'm your host. Dan Shaw Bell Michael's decorate the best advice from the world's smartest and most interesting people by asking them just five questions. My guest today is the Creator. President and chief product officer Baked by Melissa Melissa Benesch Board and his New Jersey Melissa graduated Syracuse University. With a Bachelor's in child child and family studies her first job was as a sales assistant at teller up INC then. She worked at Deutsch Inc as assistant media planner where she was fired at age each twenty four her side hustle during this time was baking tie-dyed cupcakes for friends family and coworkers two weeks after being fired Melissa partnered with her brother Brian to create the baked bibles accompany fast forward to today where baked by Melissa is in fourteen locations ships nationwide Melissa's also the author of cakes by Melissa and investor time philanthropic initiatives like make a wish and the side with love campaign that helped spread kindness while I don't eat cupcakes. Oh cakes baked by Melissa Stores Walk Around New York City in at JFK. Airport so interested in learning more about how she made. All of this happen. How was losing your job job as an assistant media planner a blessing in disguise being fired was the best thing that happened because I was not passionate about the work I was doing and I I needed to find something that made me happy? Every day I went home. I Bake cupcakes. I sent them into work with my best friend's little sister who had an internship at a pr our agency the owner of the PR firm tried my cupcakes and love them and connected me with her cater. The next day the day after I was fired and and from that moment on I did everything. I possibly could to achieve the goal of baking cupcakes relevant and being Melissa Baked by Melissa where you initially had the idea for your company. What was your biggest obstacle? And how did you overcome. I think there were so many obstacles when we were first starting by Melissa. First off I was a twenty four year old was just fired from my job and advertise. Shit I didn't have the confidence necessary to really advocate for yourself but fortunately fortunately I surrounded myself with people who believed in me and then confidence in me like my big brother. WHO's also my co-founder waking up? Every day. Baking cupcakes day in and day out for seven months out of my apartment going on tasting doing everything I possibly could to get people to try product being resilient bouncing doc after a challenge there kind of challenges but I think the way I respond to challenges and my attitude of seeing every frustrating interesting situation as an opportunity to learn grow. Is the reason that we're here today like you. I remember working over one hundred hours a week when I started a company in my twenties. Where does your work work ethic? Come From and how have you continue to sustain it. Over twelve years in business can meet. The definition of success is working hard towards. I'm thinking that you love. I've always wanted a job that I love because I wanNA feel fulfilled at the end of the day. I WANNA feel tired and I think I just appreciate having the opportunity to do something that makes me happy and feel fulfilled at the end of every day. I I'm enjoying the journey. I guess like I still Ian Cliches and sound. I know the journey is the reward. I get to work with like-minded hardworking passionate New People. Who get you done every day? Just like me and the challenging hard as we're opportunities to learn grow and go out of my comfort zone and the great anything or just that amazing and you know I I appreciate it. All speaking of the people who've worked with co-founded your company with your brother Urnov since married your husband who has worked under you. How have you been able to manage these relationships without leading work at inbetween you? I think managing their relationship When working with family or not actually is probably the single most challenging part of building company? I've learn to time. I think when you find yourself in an emotional conversation. It's super import. and to measure twice. Cut One really listen and never respond to anything when you're feeling emotional and just trying new ways to respond to the things that happen thank you. That's what I do. I know I could always be better. Even if I feel like I was and talk to in the right way or treated the way I believe I deserve. There's there's still opportunity for me to improve and to change my response and I think that outlook on personal relationships within my business has has been super helpful but like of course. It's not easy to work with family. I do believe that the reward outweighs the challenge. And what's your best piece of crude vice. Oh Man I think there's so much that you need to do to be successful in your career. Whatever that career is? I do believe that it's not rocket. Science and there's a certain mindset and attitude that is necessary and essential for success which is being every challenge as an opportunity ready to learn and grow and looking for new ways to go outside of your comfort zone. Those two things together is very helpful. I you need needs to be positive and you need to approach every challenge with the mindset of okay. This is because now we could solve this problem and finding I think people that approached things the same way is going to be very helpful. Thank you so much for Sugar Wisdom Melissa. To follow her journey you could find her on facebook twitter instagram where she shares pictures with their family desserts media appearances and announcements. We hope you enjoy today's show and the amazing advice ace. Our guests provided. Remember that you can only benefit from advice if you packed on it before you do. We would appreciate your feedback in the form of review off. You can leave a review on itunes stitcher or Pod Catcher of your choice your feedback would be very much appreciated head over to Dan Shaw Bell Dot com slash review now..