Listen: Russell Sima Babai, Mike Stack, Boston discussed on Marketing Secrets
"My dream customer that person the middle. If you've heard my story before when I was twelve years old. I started ordering junk mail like crazy, right? And I was obsessed with it. I get all the work at home junk mail that come in every single day. I get Mike stack of twenty to thirty letters. And I come home from school as a seventh grader, my parents would hand me and my stack of junk mail. I take it in I start reading it. And so for me whenever I'm trying to figure out what my dream customers would want. I. Pit your little twelve year old. Russell my parents called me rusty back then so I'm picturing rusty sitting on his bed. Reading this junk mail, and I'd written open and read the headline and someone's like a third way. And they're like, oh, oh, who am I got? And if the government is like, I have to have this I go, and I begged my parents bar the credit card, and that's how I knew was good offer. Right. And so for me, I'm thank thinking about myself twelve year old Russell Sima Babai with this thing that I'm offering them with this get them to want to go beg their parents for their credit card, and that's my test. Okay. The reason why haven't has a Boston link me in the past case because it passed that test because I sat there would trove your Russell by this. And if I'm like, then we don't sell it if I'm like, yeah. I would totally go big McPherson credit card. That's the test. That's why going to become obsessed in customer Mori understand in the more. We understand where they're coming from where they're going with their goals are what they're trying to get away from where the trying to go to the better you understand this about your customer. The better you're going to serve them Bill the buy or sell stuff to them and. Also, you're gonna build be able to better understand where in the dream one hundred they fit K, if I'm looking at this say, okay. Who's my dream one hundred? All right. I'm going to start here. This is the big pile cashier the closest partners. I have with our."