Four K discussed on Ground Zero with Clyde Lewis


Actually now where so that was a risk you had to take and hopefully you are at least aware of that risk if you were engaged in that behavior now some people became obsessed with collecting music files they established enormous digital music libraries of their own sometimes they'd even download stuff they never really planned to listen to just so that they can have it and people were purchasing fewer CD's and that was a huge blow to the recording industry there are multiple reasons for that again I'll talk about that a little bit more in depth later on but this was this was a scary thing for record labels because the profit margin for CD's was really good the other day CD's were cheap to manufacture you can sell them for a really good profit and companies obviously did not want that cash cow to go away so when they started seeing that trend on the decline companies really freaked out and there were a lot of different reasons that contributed to that decline but the company seem to really focus on piracy as being the one main reason for that happening worse than that company started seeing those hours get leak like I said before they could even publish them and they were wondering how is this happening how can the songs that haven't even published they haven't played on the radio they shouldn't really be outside the control of the company how are they getting out to get leaked on to these services at because people are downloading the latest songs from artists days or sometimes even weeks before the album would actually drop the New Yorker did a profile on someone responsible for thousands of leagues he was not the only one but this is a representation of what was going on is a guy named dell Glover he was working at a poly gram CD manufacturing facility in the Carolinas and Glover claimed he never personally smuggled any of those production CD's out of the facility but he had a network of employees who would do that for them for him so he would you know rely on these people to smuggle out brand new CD is that were being produced but not yet being sold out one of the ways that we do this is they would commonly produced more CD's than they actually needed for an order because sometimes you know you have irregular CD's that are pressed some there might be some manufacturing error something is affecting the quality and sometimes you just end up with extras anyway and those extras were always meant to go through a shredder so that the material could be destroyed and then recycled but you could just secretly you know hide one of those CD's on your person while you're taking all the rest of the shutter because no one was keeping track of the shredded desks so if you did it and you were careful and you didn't get caught you could stand to gain from that so Glover would take the smuggle desks home many would rip the music offer them using his computer and upload the files to a ringleader of the piracy ring who then made them available on various peer to peer networks will first on centralized networks and later peer to peer networks this also helped start the idea that the content on the internet is free it's a it's an idea that's got a pretty strong hold on the average internet users psyche this these days Khan said that if I if I go online I should be able to get stuff for free people got used to that idea then have to walk into a store and lay down cash for a purchase now in some cases artists are companies might allow people to listen to or even download some content for free they it actually becomes something they're welcoming they might think of it as a type of marketing but in other cases people were just pirating the heck out of stuff they were just coming in because they could not because it was a wild and the thought of paying for content was on the decline the revenue model for the web was largely ad based right if you went to a website chances are that website was making money by using web advertising they were selling space on the web page that advertisers would pay money to occupy for a certain amount of time and that this was not ideal for content creators necessarily because and and for website operators to because people are starting to develop what we largely would refer to as as add blindness people would stop paying attention to the fact that there even were ads they're just paying attention to the content that led to some pretty eating at trends in advertising things like pop ups and pop unders and ads with full sound that just start playing as soon as they load on your screen your taking stuff like that that would that decrease your enjoyment of the web experience but it also meant that a lot of people would install ad blockers so that they could not have that experience and still get the content they wanted the content wasn't technically free because it was being paid for by advertising but the end user was not directly paying for the experience right it wasn't like it was behind a paywall so for the user it felt like everything is free then when everything feels like it's free then feels like a huge imposition to be told Hey if you want access to this you've got to pay for it and so it kind of condition people to an expectation the content needs to be free that's a huge problem not just for music it's for web content in general and I'll talk about that a little bit later to but this was also a shift away from owning a physical copy of a song or a movie or television show as those would follow the same path if you could get a digital version and it was a good enough digital version of whatever it was you wanted there wasn't much call for buying something that would take up physical space there are still people who preferred having a physical copy in there still are today there are people who would much prefer to go out and get physical copies of movies largely because it's a good way to guarantee you're getting the best eight experience for your money and that things like a a Blu ray desk like as though you're going to get a four K. ultra high definition desk and out you want to watch it on a four K. television you're probably going to have a better experience than watching a digital version that's gone through compression and decompression if that's so might be really good it might be better than high definition but it's probably not going to measure up to the physical copy so there's some people who still demand that they also might want things like the cover art or liner notes or special features or they may just want something physical to relate to with the music or movies or television that they enjoyed they might have sort of a psychological attachment to that and then there's the audio file community they were largely against digital files and general compression in particular and really lossy formats they hated that idea because they were very passionate in arguing that that approach was decreasing the actual quality of the music itself now generally speaking you could tell the difference between a good analog recording played on a decent stereo system and a digital file of the same piece of music played on a comparable some system specifically a compressed digital file the more extreme the compression the easier it was to tell the difference between the two and so there was a community of audio files to protest and how the compressed format was ruining the beauty of the experience of listening to music but for many people including myself the convenience factor mattered waiting more than the quality of the music well the difference might be noticeable between the perfect sound system and a portable MP three player most people just want to be able to hear the songs they liked in an easy to carry format then as long as the compression wasn't really ruining the song it was fine you know I might not be the best quality you might not get the the levels of bass or trouble that you would get with a really good stereo system but if the song sounds like a song in general then that was good enough meanwhile things would get worse for audiophiles because of a trend in music that was being affected by compression a different type of compression on my music forums we're starting to a wrapped around the same time period with conversations about music being louder than it had been before that the actual recordings being pressed to CD we're at a volume greater than previous generations of music so if you put a CD and then you set the volume on your CD player at let's say five out of ten and you're playing a a a C. D. of older music then it might be a comfortable listening experience but then you put in a more recent album and it would certainly be too loud to listen to you would have to adjust the volume.

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