China, Victoria, Starbucks discussed on Pop Fashion

Pop Fashion
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Automatic TRANSCRIPT

So Victoria's Secret coming in with their Americanized version of sex and sexuality is wildly different from what's happening in China. So how are they going to bridge the gap in this market? It is a largely untapped market. A few other laundry companies have started going there. But it's not just about selling product is about either changing an attitude about what lingerie means or adopt into a culture. And so you it your brand in a different way. What's your off the cuff response to this? Can you get those bras through TSA when you fly? That's a lot of battle. It's sort of like Victoria's Secret coming into China, at least imparts would be recognized as sort of like the basic bitch that goes to Starbucks and gets the pumpkin spice latte. The day comes out like it's like overly. That's the thing. You get excited about well. It seems like so loud, so brash and comparison, I mean, look, I'm all about a really supportive undergarment. It sounds like in China. Maybe you should buy bras a little bit more often just just to keep it fresh. That's just a personal opinion. But it has seen as commodity, and maybe that's not bad. Maybe it's not bad at all. Because the marketing and the hype is what keeps us going back and idea of sexuality and exploring sexuality through lingerie. Maybe the thing that we are used to in our culture, but isn't necessarily the right mindset. That's true. And look at me sort of like bashing the people in China for like having a bra. Wearing it for years and years. Whereas like, they're still finding value in that product. And it's still working, obviously, it's still working. So like, why should they buy more stuff? Like, oh my gosh. I just threw all of my anti consumerism efforts back in my own face. The idea of what is this object? And how does it relate to your identity? That's what I'm curious about that connection and how there's a whole country of millions of people that do not have that impression. Right. Because if you ask you and me and sixteen other people what they think the ideal customer is for Victoria's Secret. We're all going to give you different answers. But they're all going to be what we think are valid customers for secret. Right. And in China. They're like, a why do we need this stuff? Right. Yeah. So are so are they did they tape the fashion show in China to show the artistry of the? I wouldn't say that the Victoria's Secret fashion show with it's very popular models. Very scantily clad like I don't know if that's the inroad to the Chinese customer. Oh, lisa. This is why you're so smart. And I'm so glad that you are the perfect podcast co host because you lead into the second. Biggest problem? Sure, the fashion show was taped in China, but Chinese audiences can't stream it or see it unless they have pirated system. Also their ads as a whole are problematic. They tried to do commercials in other areas, and they had to have Alibaba approval, which take that pen out. That's why we're coming back to it and broadcast regulation approval to show the models in a way that followed certain guidelines, but what ended up happening is you couldn't see the product because it was completely covered up. The point being what you think has always worked for your brand cannot work everywhere. And so do you decide to become a company that opens up to different ideas of sexuality or do you just try to push ahead and just like cramp down people's throats? Then if you're going to go with the ladder and try to cram it down people's throats. Are you just throwing money down the drain trying to break into this country where it's a major cultural difference? That's the question that is the question, and I am on the edge of to see what happens. It's about you under bruise. Okay. So in other fashion news, oh, I have like a terrible piece of fashion..

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