Them by the handful. That led to a contest idea. Goldfish came up with a go for the handful challenge. The contest was to see who could hold the most goldfish crackers in their hand at once. Now all goldfish needed was a big advertising idea to promote the contest. Step one, look for someone with big hands. That search led to the NBA. Boban Marjanović is a 7 foot four 290 pound center who plays for the Dallas Mavericks. He has the largest hands in NBA history, measuring 27 centimeters or 10.7 inches long, and 30 centimeters or 12 inches wide. He was perfect. So goldfish hired him to be the spokesperson for the contest. With Marjanovic in place, goldfish posed the following challenge to the general public. Can you hold more goldfish in one handful than bob on? The contest was labeled go for the handful and was launched on TikTok. Nobody beats bobbin. One, ten, 20, two easy, 30, 40, 60, no stress for boba. 9100. One 5200 getting nearest 250. Because one, I will see you guys try 301. Yep. Bourbon could hold 301 goldfish in one hand.