Listen: Kevin Daisy, Eric Olson, Assi discussed on Journey to $100 Million
"Everybody. This is Kevin today. Had a save yourself a lot of time in a void a lot of extra meetings. So let you let me tell you what we did here. So we've seen a lot of time over the years meeting with people businesses startups, you name it we've met with them sit down the table go to their office. They come to our office takes a lot of time out of our day. And it takes a lot of time out of their day. Just usually find out that. They're not a fit for us. They don't have the budget, or we're just not a match for some reason and that meeting which took an hour, maybe two hours with travel just was a lot of waste of time for us and them. And so now part of our process is what we call the fifteen minute call. So we have a lead come in or a referral come in. We I reach out to them immediately. And we we asked him for a fifteen minute call or we just call them right on the spot. And once they answer we said, you have a few minutes. I'd like to talk about how we can help and find out a little bit more about your business. So we sat down, and we put together a little bit more of a process around this fifteen minute call because even though we were doing it. It's still wasn't a process. We just kind of did it at hawk and random every time. But we figured out. Was there's a couple of questions that we have to answer in order to validate the customer, and so I'll go through those questions right now. The first one is are they be to see? So that's our ideal customer is a beat Assi business. Now, we still do work for B two B. But if I had to say ideal is deceased, so that's businesses that sell to consumers, either servicer products. The second one is the revenue we're looking for a company that's got between two million and fifty million dollars in revenue. So doesn't up front question? What is your company revenue if they're not willing to share that then that could be a red flag or the in growth mode? So are they looking to grow their business, if they're not we're not interested if they're a lifestyle business or old mom and pop that's just looking to maintain were not interested because if they don't grow. We don't grow. And the second is what service that they feel that we can help with or what's their pain point. So obviously, we wanna have all these solutions and help clients with all these things, but what we forget sometimes as what they actually care about. And we wanna make sure that we can solve that issue as well as deliver them results on other things that we recommend. So so the call is really now got a process to it. We ask them to tell us a little bit about the business, and we try to get questions answered out of the questions that we ask them. And if we don't get checked off once we have a couple, you know questions and conversation with them, then we ask those directly, and we make sure that we check all the boxes and then set up the next meeting on that call. So now, we're not wait his wasting time. We set the next meeting up if we feel fit, and we moved forward to make sure they say, yes, I wanna take the next step is saved us a ton of time. And is the best thing we could have done. So anyway, the fifteen minute call you could do it with any business. You could apply to your business right away."