Baseball, Yankees, Starbucks discussed on The Corp
Nineteen eighty-one visited a store called starbucks coffee company in Seattle and obviously the rest of great history so Howard first of all. Thank you so much for being on our show a great to be here thank you both. I've been a big Fan. I obviously I got here in one thousand nine. Hundred four arrived here a seventeen year old and I just knew the Seattle was the furthest place from Miami and the dodgers had the number two pick that year and truth truth be told. I was hoping that will go play for Tommy lasorda. We almost actually had deal done and the mariners drafted me God here and the entire city Eddie had cody of starbucks and obviously the culture you created here first of all. Just tell us a little bit about your childhood your New York sure so I grew up in the projects in public housing in Canarsie section of Brooklyn like so many the of us. My childhood experiences shaped my life. a number of different episodes produced a level of insecurity. Shame shame vulnerability of being a poor kid I when I was seven years old. My father was a truck driver picking up and delivering delivering cloth diapers before the invention pampers and he was a winter day he fell sheet of ice nine hundred sixty and basically if you're a blue-collar worker in nineteen sixty and had an accident you were dismissed fired soda with no health insurance no workers compensation and I at the very young age of seven kind of witnessed the fracturing of American family couldn't pay the ninety six dollars a month rent and went through a whole whole series of issues watching my parents struggle I never possibly imagined that one day I would be ambition to be part of a company build a company but everything I've done professionally at starbucks has been more or less to try and build the kind of company my father never got a chance the workforce so dignity and value and then twenty five years before the affordable care act providing companies have health insurance ownership for every employee and then three years ago free college tuition for everybody and so you know in the Environment Taurean now to hear people criticize vilify success or capitalism starbucks in so many ways is a I think emblematic of a company that's been built by balancing. Prophet and social responsibility and demonstrating that success can be shared so i WanNa talk about your college years and the fact that you're the first person in your family to go to college but before that sports growing up Yuccas because you know any I think we find when we talk to people entrepreneurs or people at the top of their profession. They have that competitive itch at an early age whether it be through through school or sports yeah. It seems like you were someone who had it through sports what we're sports like for you. When you were growing up so we had a school yard that was too small for all the buildings in the projects so from morning tonight there were three full court basketball courts and a school yard so all these kids came down at the exact same time eight nine o'clock in the morning to play one of those games and if you if you got in the game and you lost your basically. Siklie spent the next three hours sitting and waiting this is concrete so you did anything you possibly could to stay on that court and that drove a tremendous amount of competitive pressure. You did not want to sit for three hours. It was that kind of environment it was also an environment of a tremendous level community because the environment was very diverse so I grew up with kids very different than myself. We had one elevator in a building with eighty apartments very small. everyone shared the same kind of we were all in it together. we knew each other really well and then when I got to high school I was fortunate enough to play quarterback on a high school football team many many years ago and throw the ball. I was yeah I had a very good arm not not as strong as Alex's but that's another story yeah. and I was fortunate enough to be noticed one day by somebody who was looking it for another kid. It's really kind of weird story and that's how I got northern Michigan University. However when I went there to dream about a plane football I noticed that they were a little bigger Michigan. They weren't Brooklyn Yup and they wanted to move me to a wide receiver worse than that defensive back and I and I just not into that defensive stuff so I ended up not playing but I I went to school with Tom. Izzo and St Mary's right and so watching is the last week or so has been great yeah and can. I mentioned what I just told you say so you know my son Jordan and C. Game Com have this podcast call pull up and Izzo was on two weeks ago and he said something that was just so apropos for life and so the question was what kind of kids do you try and recruit and Izzo says streak kinds of kids kids like it kids who love it and kids will limit uh-huh I recruit kids will live that's awesome and and that you can take that and apply it to anything right business entrepreneurship sports and that is about sacrifice loving so something so much that you're willing to do anything and that also goes back to starbucks rex because the odds on nine hundred ninety seven when it had eleven stores one hundred employees today would be virtually impossible. Yeah it can only happen in America right so you would say you like sports. You like no. I loved it. I'm living he lives. starbucks live my family. I think yeah yeah you didn't live full. I did live the Yankees stone right yeah. Andrew tells about the Yankee. Look you own a sonics for well. We'll get there but baseball is one of your I love. I Love Baseball and your father yeah tell me about that yes so my father and I had a tough off relationship and he was very bitter came back from World War Two and never found his purpose but he was a massive Yankee Eh and so three or four times during the summer we would take the subway and go stadium and sit in right field and Roger Marris was right in front of a while so nineteen sixty one which we named the team yeah this sound crazy. I'm about the Yankees and so Whitey Ford number sixteens. He's pitching yeah Yogi Berra number eight or elston Howard number thirty two is catching Moose Karen. I base number fourteen Bobby Richardson Second Base Number One Tony Kubeck shortstop number ten clete Boyer Third Base Number Six the MIC is in center number seventy seventy Roger Marris in right field number nine and then left field is either blanchard or Tommy Trash fifteen manager manager three Casey stangl and Ralph Help Number Casey stangl thirty seven. Yes Ralph how this is. You know what this is. Can I just stop you for. This is very comforting because a lot of times. I think all the sports knowledge that I know has stopped me from being like really successful yeah because it's all just trash in my brain but hearing you rattle off the nineteen sixty one yankees yeah the person you are yeah look kids who listening at home. You can actually care about sports. It's and care about stupid statistics still making and there's so much about baseball strategically that applies to so much yeah because the game so much science game yes yeah in science and his failure. If you fail seven times okay right you you walk into the hall of fame and is really the gritty the the people that can actually persevere and deal with you know the negativity right and most people can't is is often not the most talented is people like Marino in jeeter and pettit. I mean there's probably a thousand pitchers that are better than Andy Pettitte yeah but if he's in the fall stadium knowing you will pick on top of anti pattern number forty eight forty six forty six. Ah would you buy the Yankees. They went for sale not for the price. They would be yeah. The only Yankees kicked the tires. Yeah it was a pretty last week and and talk to Reggie but the highlight you were in Tampa. I wasn't Wa the highlight for me. I I was just out of my mind talking Aaron. Judge and I could not believe the size of them. I mean to be that big and that athletic and so humble and such a gentleman ah what an x ray kid fantastic a lot of time I mean who brought him up through the minor leagues and he has not changed one bit. Here's a guy that's six foot. Seven two two hundred eighty pounds less than ten percent body fat as a thirty two inch vertical and can hit a ball five hundred feet. I told Major League baseball this week you should spend tens of millions of dollars marketing Aaron judge because he's the one guy that not only transcend sports but he's the one guy that you can build over the next couple of decades. He is is any place of the Yankees so so that's interesting. We'll get back to your business career but we alex and I always talk about it because I I love baseball but it's not my I love football more than anything and we always talk about baseball and image problem of having superstars. You grew up in a time when baseball players were they were like the American superstar Yankee Manager. Was the Tom Brady peyton manning or Aaron Rodgers like that. Was it bigger right. So where do you think baseball can do to kind kind of rectify. What spin a little bit of a slip last ten year round so why it's interesting when I was at spring training what I noticed is how old and most of the people there I guess one because Florida Tired People Florida but I I assume that the baseball audience the generations getting getting older. How does baseball market to millennials when the game is long slow? I don't have an answer for that. Yeah off and baseball unlike other sports in my mind is generational in terms of team you root for so if your parents or your father is not a baseball fan. You're not growing up in a house over you watching baseball baseball. I also think it's the issue that I can't really wrap my head around is it's so city specific you root for your team in baseball and that's it whereas on NFL Sunday you watch every game. It doesn't really interesting thought about it. You know like I don't care about what's happening in the Al West or the you know what I mean are the a central in the AL or something like that so it's hard to to care about other teams whereas basketball and football especially you can kind of watch any game and you can't really watch if you're not a fan of the Yankees. You can't really watch a Yankees. Orioles came in April so this is interesting so when we all grew up as suppose number one today's he's number three. Maybe four I think is a classic case of good as enemy of great. I mean good is the enemy of great and the reason why when I entered the major leagues I was eighteen years old right here in this city and Seattle now the industry nine hundred ninety four was a billion dollar industry. Today is ten billion baseball. Yes when it was major. League baseball was at a billion in dollars. The players took home sixty percent of the pie. Today is at ten billion owner are taking percent sixty percent of the pie a massive shift so because it's a ten billion dollar industry in many ways owners don't WanNa mess with the good right in many ways the best thing that can happen to baseball is to fall on their face a little bit and half to play aggressive to catch up like the NBA and like the NFL has done a fantastic job growing the game globally but also connected to the next generation because they can take more chances baseball is married to his history but you WanNa make that asset your biggest liability so also oh. I think little league is way down. in terms of how many kids are playing baseball now yeah. Can you tell you a hall of Fame Story About Baseball so my dear friend Tony. The getting inducted to the hall of fame. I'd never been a cooperstown..