A Space for Mom's to Be More Than 'Just Moms' With Mom Halo Founder, Alana Kayfetz

The Mom Room
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Automatic TRANSCRIPT

Halo which was previously known as moms. Te'o mom's toronto was to me like an act of desperation. When i was looking for my girls crew is looking for moms to like connect with and everywhere i went like people didn't talk to each other. It was really weird dynamic. I come from a twelve year history of a community builder. Fundraiser working nonprofit sector. Have always sort of been a gatherer of people and organizer of stuff so i was looking for my crew and i couldn't really find them so i had just moved into the neighborhood. We live now. I'm a young mom. I have my babies. Maybe five months old and i just like flew out on a local facebook page. I'm okay. I'm looking for some moms. Who wanna come over to my house to just maybe hang out at byu. Ob bring your babies. Your boobs in your bottles and bottles met lake. I was obviously like your your baby bottle. Your wine bottle. Hello whatever that was in two thousand. Sixteen that i thought was really clever. And lo and behold like nineteen random. Women's showed up to my like my matchbook cows. They're like i remember. This french canadian woman was like what's the catch. What are you trying to sell me on. Like absolutely nothing. My husband is a retired shops. Like beautiful feud we had like twelve bottles of wine. And we just. I had this aha moment of like moms. Just want to have their identity. Were their moms and also have a baby on everything. Baby baby baby all the time so. I really leaned in hard to this leg putting mom i like baby on the head wide on the lab. That's how it came. In to be. Rene then i remember that year. That was a really cool event in toronto that i really want to go to. It was like a very busy like food and beverage event. And i want to wear my white dress and i wanted to shut my baby with me and i went to go buy tickets. It was like a three hundred dollars ticket and the like. I'm sorry you can't come into nineteen event. I was like my baby is in a stroller. Like you can't bring the baby after this shit. I'm gonna create an event that looks and feels as beautiful as boozy. That's food and beverage where women can bring their baby. And that's how the first ever very mommy wine festival came to be with this like really leaning hard into finding a place where moms could come be themselves have a glass of wine and hang out with their babies fast forward years later and that's secretion of our community now which is now known as the mom halo. We pivoted hard because we realized we were serving women with our virtual digital content that we're like very much outside of the greater toronto area so very canadian following and we still sort of hit hard with i would say epa content. That's both virtual. We are in person really fun and it's not about why right. It's on about getting drunk and being fraternity girls. It's about permission right. It's about giving moms permission to say it's okay for you to be both. You can love being mom behaving mom. You can exercise five days a week. If that's your thing not my thing but if that's your thing and you wanna drink on the weekends that's your thing like just do you like whatever you is just

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