Call a phone number to cancel and the rule has a couple of other provisions. Many companies try to keep subscribers by offering special deals or perks, and they're still allowed to do that. But they must offer an upfront opt out that lets customers bypass the sales pitches. They also have to annually remind consumers that they're enrolled in what are dubbed negative option programs or programs where sailing to cancel something is considered an agreement to keep paying. For anything but physical goods. Now the agency has opened a public comment period for the proposal after which it will potentially make revisions and pass the final regulation. Companies should not be able to manipulate consumers into paying for subscriptions that they don't want. FTC chair Lena Khan told reporters in advance of