Listen: "Meat" Means Only Animal Products, Say States
"This episode of business wars daily is brought to you by zero to show a brand new podcast from octa. Every successful entrepreneur follows a different path. Learn how to forge your own by listening two zero two zero wherever you get your podcasts. From wondering, I'm David Brown. And this is business wars daily and it's Tuesday. April sixteenth. Remember big dairies campaign against the use of the term milk by companies that produce nuts avacado 's anything that doesn't have breasts caused quite a stir in the beverage industry. Well, meat producers are following in the dairy industries big footsteps, four states have now made it illegal to misuse, the term, meet Missouri. Was I followed by Mississippi and South Dakota, the Montana legislature recently passed a similar Bill, which is awaiting that governor signature in those states. The legislation says you can now name food meat only if it comes from an animal, not a plant and most certainly not a cell culture. In addition, ten other state, legislatures are considering similar bans the campaign is a legislative attempt to stem, the tide of consumers choosing to go meatless. The industry site food. Dive reports that seventeen percent of Americans are now vegetarians and another sixty percent say they're reducing their meat consumption. A lot of these folks are switching to plant based alternatives and more recently moved into burgers and other meatless meat products created in laboratories to such alternative meat companies have gotten a lot of Presley, impossible foods and beyond burger are both growing meat substitutes. That are said to look taste and smell like beef. And that's pretty scary to ranchers and meatpackers perhaps the timing of the growing number of state bills is no surprise meet grown in Petri dishes is getting so big that Burger King just put impossible burgers from the company impossible foods on the menu. They called the new item and impossible Walker. When one of the world's biggest hamburger chain start serving non meat meat. Ranchers blanche, the veggie brand tofurkey along with others, including the American Civil Liberties union immediately challenged Missouri's labeling law when that state passed it last year a settlement in that case is expected by may first in Montana, the Republican who sponsored the legislation. There says it's only fair that Montana's know where their food is coming from it doesn't ban. So cultured products just says they can't use the term meet to describe them the ways in which the meat industry's responding can be confusing big companies like Tyson, the chicken producer invested impossible foods rival beyond meat. Think of this the same way big donors contribute to Republican and democratic candidates to make sure they benefit from the eventual winner, but smaller states in producers don't have this kind of clout. And so they are fighting instead meat production is a top industry and many smaller rural States, South Dakota. For instance is. The twelfth largest meat and poultry producer in the nation. Meaning a big swath of that population depends on animals for their livelihood as they gear up for a fight. Ranchers slaughterhouse owners and Packers are also looking beyond. The lab the Montana law is also fending off a growing competition of the six legged kind. It also says you can't call an insect ameet how we name our food may or may not have much to do with what we actually choose to eat. That's a dilemma that will play out over the coming months and years in our shopping carts and on our dinner tables. In the meantime, semantics will continue to play out in the courts in an increasingly hot question for all sides. From wondering this business wars daily. If you think we're the real thing. We'd appreciate you. Spreading the word sheer this episode on social media widget. Thanks, I'm David Brown back with you tomorrow. Businessworld daily is brought to you by zero to PO a brand new podcast from octa a lot of startup stories. Just focus on the big wins. But being an entrepreneurs heart, and it can be lonely. If all you ever hear about his others, crushing it in zero to PO, you'll hear about the different stages of business growth, and the blood, sweat, and tears. It took for some of the world's most successful entrepreneurs to get to where they are today. People like VC's, Mark, Andrew Jackson, and Ben Horowitz. And Netflix is potty mcchord zero IPO is hosted by Frederick harassed co-founder of octa and Joshua Davis, contributing editor at wired the conversations they have are candid and the learnings are invaluable. You can listen to zero to wherever you get your podcast."