Listen: Instagram Slowly Tests Hiding The Number Of Likes On A Post
"Support for this podcast and the following message come from American pest open your doors who a healthy pest free home with American pest offering safe environmentally friendly pest control solutions throughout the D._m._v. for over ninety years learn more at American American past dot net instagram is slowly testing out a big change. The Social Media Company is starting to hide the number of likes that post since stories get when they're put on that platform. Sam Sanders hosted the N._p._R.. PODCAST it's. In a minute is an instagram fanatic so he's here with analysis hi there Sam Hey. How are you for people who aren't on instagram? I guess you're you're putting up pictures and you can see that five people liked it or five hundred people liked it. What's happening to that feature now exactly so in the same way that on facebook you can see how many people like your grandma's post about someone's birthday? It's like that on Instagram as well but that social reward that we all get for making instagram post to get a bunch of likes it's become a popularity contest. INSTAGRAM says has and they want less of that so in May instagram began to experiment with removing the ability to see how many likes our views other folks post receive just in Canada at first and not all Canadian users just some and this week instagram. Graham rolled that out to Australia and Brazil and Ireland Italy Japan and New Zealand so now some folks in those countries won't be able to see the light or view counts on other people's posts but they can still see the tallies on their own posts. Wait wait a minute. I can still have that addictive feature of looking to see if anybody likes my thing but I don't have to feel bad that somebody else got five thousand likes on. There's yes so at this conference in April Adam massery the head of instagram. He said he wants. As users to spend a little more time quote connecting with the people they care about not wrapped up in popularity contests with strangers and that kind of statement may be instagram responding to a recent trend specially with younger users they want a social media experience that feels a bit more private and personal not so public and performance live so they basically are moving towards a more walled off social media just for folks that they actually like or at least know and of course this is also also a moment steve full of negative headlines about all of the social media apps how they affect our emotional health fears about what kind of data they collect on us and so for instagram disliked test allows a company to possibly get a few days of positive headlines. And it may make it seem like this big. Tech Company really cares about us. There certainly are big issues on the table as you've just suggested and there are studies suggesting that people can be more or less depressed to based on how they use social media for example but is this this tweak and I guess it sounds more like a tweak than a huge change really going to change the experience and make it more healthy well. I was thinking about it. I use instagram a lot all the time and I said to myself even if I don't see the light count on Instagram for other people. I will still see all those pretty people on the beach with ads and pretty friends and cute dog's living a life that looks better than mine. The photos in the videos of a picture perfect life are still out there so that intense comparison it can still be there even without me seeing a light count and I talk with Karen North. She's a professor of Digital Social Media at U._S.'s Annenberg School and she told me sometimes that like function on Instagram is not a bad thing then maybe trading one problem for another our people say if I get X. number of likes all donate you know service dog to a vet or a plant a tree or do some other 'cause we cannot join together anymore to promote those causes or even have that sense that we've come together."