"This episode of business wars daily is brought to you by sent pro online from pitney bowes shipping and mailing from your desk is never been simpler than with sent pro online from pitney leabeau's. Try it free for thirty days and get a free ten pound scale when you visit p._b._a. Dot com slash b w daily the uh from wondering i'm david brown and this is business wars daily on this wednesday august fourteenth. Hey what do you think about carrying around a virtual credit card. Apple is betting that you'll think it's dandy idea as its hardware growth slows apple has been focusing its development common efforts on more services like apple news and it's forthcoming streaming service apple t._v. plus last week. The company distributed the first of its new virtual cash back credit cards to customers who had signed up for early invitations. The so called apple card will roll out more broadly later this month so what is a virtual virtual credit card will apple's mastercard issued by goldman sachs lives in apple wallet on your iphone offering one more incentive to stay with the iphone and not migrate over to an android device. There's a physical card that you can stick in your wallet too. If you wanna do that that the technology is virtual enables a slate eight of security features not yet available with traditional cards for instance. There are no account numbers printed on the card money magazine reports that you use face identification to unlocked the card in your wallet and make online or in store purchases. There's also no three digit security code on the back of the card. All of these features should add up up to better security than we've been accustomed to of late apples also overlaying the i._o._s. Map onto a record of your purchases so that you can more easily identify identify the merchant where you bought something on traditional credit card statements. Those itemized transactions sometimes displays so much gobbly gook. I've had my i share of <hes> what the heck is that moments before figuring out that something really was a legit purchase after all although its security features should be a big selling point apple is really pushing. The cash back perks three percent on stuff. You buy an apple store or on the app store two percent for everything you purchase with apple pay and one percent for everything else apples promising those benny's quickly. It'll tally cash rewards daily. According to tech crunch apple also promises no annual fi or other annoying gotcha like late fees international transaction fees over limit penalties and much more well. If all that sounds enticing into you money magazine says whoa hold on you can do better many cards still entice new customers with a years worth of zero interest. I rates or even one hundred or one hundred fifty dollars worth of points or miles to get you started. Neither of which apple is doing and if you like racking up airline or hotel points well. This is not the card for you. Finally amazon offers a credit card with five percent cash back on amazon or at whole foods making it a tough competitor and there's one more caveat to behavioral science experts say that when we feel the pain paying for instance when we pay with cash rush we spend less money where apple goes rival credit card issuers are sure to follow and virtual car will make it even easier than it already is to part with that money from one this business worse daily. Hey listen help purpose. Get to know you a little bit better. Would you visit wondering dot com slash survey in just take a minute and helps us out at-at. Thanks a bunch. I'm david brown back with you tomorrow. This episode is brought to you by centro. Online from pitney bowes shipping and mailing from your desk has never been simpler than with seven pro online from pitney bowes with simple online is just click sand and save save for as low as four dollars ninety nine cents. That's right four dollars. Ninety nine cents a month. Send envelopes flats and packages right from your p._c. Z. and you're back to business in no time. Try it for free for thirty days and get a free ten pounds scale but only when you visit p._b. Dot com <hes> slash v._w. Daily that's p._b. Dot com slash b w daily."