Facebook, Atlanta, Researcher discussed on APM: Marketplace Tech

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This marketplace podcast is brought to you by some total systems workforce management suite. The world leader of workforce management and compliance. Did you know that employs missing work costs over thirty percent of payroll expenses. Start protecting your bottom line, learn more at some total systems dot com slash NPR and by the university of Chicago on April twelfth, university of Chicago will host technology and privacy researcher. Andrew, Burt for the lecture, regulating artificial intelligence, how to control the unexplainable. He'll suggest a framework for creating testing and deploying artificial intelligence applications registered to attend downtown Chicago or via livestream at Graham dot EU. Chicago dot EDU slash tech. To me claim your privacy. Good luck with that from American public media. This is marketplace tech. I'm John Gordon filling in for Molly, would. The Facebook Cambridge analytic scandal is shining a spotlight on the jaw dropping amount of personal information that tech companies have and the lack of control we have over it. It's not just what social networks know about us that can be problematic. People find sites like spoke, oh, amass and sometimes sell our information and we're tracked by third parties. As we browse the web, we wondered how much personal data can a person scrub from the internet. We asked privacy advocate, Jenny Gebhardt of the electric frontier foundation. Often the genius a little bit out of the bottle, but the amount of personal information that you can claw back is going to change over time because even if you succeed in removing your information from a getting people find your site, it can Republic different public records can be risque PT. So even if hype offensively were. Able to scrub yourself from every single people finder site that would most likely be a temporary victory and by no fault of any users on this is the kind of surveillance space advertising based business model that we've made of the web and people find your sites and data brokers are a part of that. What I'm wondering is is a solution to more privacy trying to put a cap on it now and let you know let time take care of the rest. There is always value in doing something rather than nothing. But I think it's definitely true that even as we look at Cambridge Analytica and Facebook or really any platform online that is run by advertising. If we look at them from a more historical perspective, they're targeting gets better and better over time. Not only because the technology behind that targeting is advancing, but because mountain of personal information is growing and growing the longer, we not only actively share information about ourselves online, but the longer. We simply exist on the internet. One about other places that hold lots of data on me. Facebook, for example, Google, how much can I get back from those big tech companies? I think right now, especially in the wake of winning more about Cambridge in Alaska and other aspects of that that have come out. It is hard to say what goes on behind the curtains. In addition to the information that you are actively sharing. So you're actively posting a picture or sharing status update. You also spend most of your time online broadcasting information that you don't even realize you're sharing and perhaps with parties like data brokers. Are people find her states that you don't even realize are watching or looking for that information? You know what can be inferred from your lakes from your purchases, even from the act of hovering over a link or lingering on a screen, all that behavioral data that is much much harder to even realize that it's out there and then to take actions to get it back. There are services out there that promise to. To help in people's quest to sort of reclaim their data and become a more private person. Is it advisable to use those kind of services? Do they work? They were depending on what kind of time horizon you're working with. So service that, for example, promises to scrub you from people, find your sites may indeed be able to achieve that goal, but it might be only a matter of time until the information resurfaces on you on those sites. So I think there's a reason that a lot of services that promise to help you are subscription models. You have to pay for this service now Italy once but continually to really be confident that you are achieving that privacy goal of scrubbing your information. It's so important to remember that for most people, they will not have the money to sign up for that kind of subscription for a long amount of time. And if they don't wanna pay the cash and let the services do it, they also don't have the time to go through this Cest like task. Jenny Gephardt is a researcher at the electron. Frontier foundation, those subscription services for removing personal information. They could cost hundreds or even thousands a year. I'm John Gordon and that's marketplace tech. This is a PM, hey, there. It's Molly wood here as a nonprofit news organization marketplace is on a mission to increase economic intelligence across the country. And with your support, we'll keep doing more to help people understand the business behind the technology that's rewiring our lives for as little as five dollars a month. Consider signing up as a marketplace investor. It's a way to directly support independent reporting in journalism. You trust donate today at marketplace dot org, and thank you. This marketplace podcast is brought to you by Atlanta monster. A new podcast that reexamines the nearly forty year old mystery surrounding the Atlanta child murders re interviewing witnesses and speaking with experts and victims families, the show is hosted by Atlanta filmmaker pain. Lindsey who also hosts the breakthrough podcast up and vanished and jointly produced with how stuff works and tender foot TV, Atlanta, monster aims to tell the true story of one of the city's darkest secrets available wherever. Or you get your podcasts.

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