Bruce Rasa - AgVoice: Voice Tech for the Farm
Fascinating space because it seems, everyone is interested in voice. Everyone's willing to try and trial. It but we. We really here's got sparked. So about five years ago many people might remember that. Google did a public competition. For. Smart Glasses and they primarily aimed at you. Know vast majority that at the consumer market. But when I saw the device first floor in about it as a possible successor, initially compliment, but possible successor to the smartphone itself. I was really intrigued. At could be A. Very useful very practical everyday hands on tool to help people collect a saying for example in any industrial use case. And I just knew that intuitively because of Mine Akron grown up on the farm, families still farms in total like my a father brother GonNA cousins farm about ten thousand acres in western Missouri. uncles Nance also have an portrait of a forty thousand apple trees. Really Groping really neat, fascinating, rich diverse environment for for agricultural. work in the short versions observe was her hands on intense job, so when hands free tool came along I was interested tried out, so the specific origin story was. Through my name in the ring. In a you know Google did a public competition said. What would you do if you had this device? And I said well, if I had glass I would help. Farmers Growers Connect with consumers and show how their food is grown in a safe and environmentally responsible way so effectively the type of communications platform. To allow the world of agriculture to connect with the world of consumers, which usually has a lot of. Differences are GonNa Misunderstandings and the simple version is I was I was fortunate I was selected. and went through the list of the eight thousand people selected, and only five even mentioned the word agriculture. Got, this, device that has intriguing possibility, it's tested and so I actually I got the device in Los, Angeles I fully can say Missouri, and I went and test it with farmers the next day, so the first place in the world, smart glasses retested in the in the food production sector, anyway at least to general purpose, you know mass device. On Google's device was in western cooler bar. That's so cool, yeah! I think that's super interesting and you mentioned something there. You know hands busy labor intensive like that's where I think that. This is where it really caught. My attention is this. Is this notion that you know you think about that type of job? If you're a grower, you're a farmer more times than not I would imagine that you are doing things that are really. Really preoccupying yourself, but I think that as I've learned a little bit about your product, it really allows for them to continue to do the job that they're doing, but also sort of take care of a lot of different like almost like clerical work right like this is what I did today. These were the amount of bushels of apples that I picked. The right s you know kind of going like one by one and you can do this all on the go and and I. Just think that's so interesting, because clearly as you know, I would imagine that would the type of feedback that you've gotten is like this is a really positive thing because it allows me to do my job just way more efficiently than I had been doing it can. Can you speak a little bit to that idea of like how this tool serves that type of professional? Assure so a couple of examples quicken in that you know toying with the device on my whole goal was to put that. SMART glasses in a lot of people's hands, which I I got to meet with about eight hundred people over the course of a year people were from. Slightly more than twenty different countries got very diverse input and Dave. Two things came out loud and clear was. Screaming need for hands free device. NC exactly what you said was people already with a hands on job, sometimes a full professional job, not just if you will caller, but all of them have an escalating need to capture information as they're doing their job and they don't WanNa stop work doesn't sound like a big deal. Many people saying office, but this this stops ten twenty or thirty percent of their day by today's recordkeeping, which is really not frankly they're usually. They're talented their passion. But the the second thing that came out in their search was the voice recognition absolutely sucked. So these people have specialized dedicated jobs there. People could veterinarians a plant scientists agronomist. Machinery inspectors repair support in a very specific jobs. Basically, they have a very specific vocabulary or dictionary or lexicon. If you will a things they need to do the reports and pretty simple. If you if anyone listening this is tried anything with a general purpose, surface optimize for consumers be Siri. It could be google. Times Alexa Cortana. Usually those things really. Are Not optimized all for specific industrial use case yen. Okay, the second thing is. I'd observe what has happened. Ed Buried very successfully in the healthcare sector. So the quick kind of analogy there is whistling somewhat. Similar idea, but again the healthcare sector just one company alone called nuance. Brilliant job kind of from a distance think last I understood they've about five hundred thousand. Users that are doctors, nurses, health practitioners doing this thing you're talking about to invoice capture against healthcare records, so the big benefit to them is a reduction in this this overwhelming painful. recordkeeping piece so critical mandatory yet 'cause it's a major. Of Major source of overwhelming and burn out for physicians and other people in health care. And the second thing is frankly they're taking their eyes off the patient.