Black Doctors Use Social Media To Share Accurate Information About COVID-19 Vaccine

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The American public is hesitant to get a covert 19 vex. That number goes up to a third of Black Americans, according to the Kaiser Family Foundation poll last month. Hesitancy is rooted in real mistreatment and fanned by myths and misinformation, as NPR's Ping Wang reports some black doctors or finding creative ways to encourage vaccine acceptance. Well, very few vaccine safety problems have been reported. A lot of rumors are still floating online doctor Krista Marie Coleman has been tackling Cove admits on Tic Tac. She's the family physician in Orlando, and she describes one of the recent short video she made to counter misinformation. So yeah, so with the video I I'm using a trending song that people can relate to and as we can here with the song, it says, no, That's not true. So I say the covert vaccine will make you infertile, and I say that's not true. She posted the top second video in early December, and it's been viewed more than half a million times. And then I do a dance at the end, which people can relate to as well. A recent study published in the annals of Internal Medicine, like that public Health Message is geared at communities of color. Learn. It showed that black Americans are more receptive to information. If it comes from black doctors like Coleman. For some people, it means a lot when it comes from someone who looks like them. When it comes from someone who speaks like them. But only 5% of physicians in the U. S are black. Robert Drummond is another black doctor that's turned to social media to share accurate information. More broadly, he's an urgent care physician in Los Angeles, and in a recent Instagram live chat, he noted another big reason why people are wary of covert vaccines. With TV actor Dondre Whitfield's first Let me start by acknowledging the mistrust and acknowledging and understanding that there actually is a very real basis for that mistrust Well, said this deep distrust because that to the history of medical experimentation on slaves. It also goes back to the mid 19 hundreds when black men were deliberately not treated for syphilis. So researchers could see what would happen and it comes up to the present day. Just last week, a black doctor named Susan Moore died from covert 19 after alleging poor treatment at the hospital. When she asked for more pain medication, she said her white doctor made her feel like a drug addict. In the Instagram chat. Drummond pointed to a survey a couple years ago showing that a lot of doctors still wrongly believe that African Americans have a higher tolerance for pain. Everything from the top. We have thicker skin than two. We have a reduced we haven't heightened pain threshold so we don't need as much medication. This thing This is not from 19 hundreds. This is right in the 19 sixties. This is from the lake to thousands right now. As a black man, his part of the medical establishment, Drummond says his job is not to tell people to get vaccines. And said he wants to help people make their own informed decisions. But not everyone lives online. Alison Matthews, a sociologist at Wake Forest University, is researching how to increase trust in covert vaccines. In addition to the Internet, we've used conference wines as well, Azaz Mailed stuff out to people. You have to meet people where they are, in whatever level of communication is the most convenient for them. Matthew says that beyond black doctors, there are other community leaders that are trusted for advice. She works with black church leaders and sororities and civil rights groups. To generating trust in the health system is not a new challenge in the black community, says Dr Lisa Cooper, who directs the Johns Hopkins Center for Health Equity. Even before Cove, it 19 came up. A lot of the work that I did to try to address disparities in health care was focused on Having African Americans and people who are traditionally not given the sense of power and control in their healthcare play a more active role. For Cooper. The challenge is not just about overcoming vaccine hesitancy. It's for the medical community to learn how to build real trust. Ping

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