Founder, Sequoia, United States discussed on The New School with Christine Hong


And also helpful to really. Early stage founders. 'cause sequoia prides itself of always being in what we call the pre seed and seed business. And then working with those super. Early Company is all the way through IPO and beyond so we measured it on the number of seed stage companies that wanted to talk to us even before they may be even needed funding. How did you achieve goal once making sure? The existing founders were supported. I mean it was actually two very different ways. One is in what I would call the spoke help. How could me or the investors helped them and their companies with individual problem solving or growth opportunities. So that could be helping them with. Launched helping them in a crisis situation helping them higher. That was first and that's obviously very specialized to each and company and then the other way was how am I eighteen? Much more scalable ways that had to do with connecting founders with founders and building community. There's a few as sequoias done that. One is through events so we have an event called base camp where we take all of our founders camping or it really gives founders and opportunity to reflect in connect with each other and certainly we bring in great speakers and deliver great content and then from there. We started what I would call founder boot camps. A program called aunt with stands for amplify mobilize and propel it's like a ten week intensive where our founders really young companies that seed and series as companies come together and they meet every Thursday for four hours in the evening going through critical business building concept and then they get to connect with each other at the end of the day. Most founders have the skills that need they just need the support of a great network to help them solve problems in the moment to those were a couple of ways that we built loyalty either very specific or building community interesting. Is that how you try to stand out from other brands? Those are two ways that we really do. Try to stand out. I think the other way is just. We have a very small dedicated team. That's all in we think of ourselves partner versus an investor and will stand by you through each stage of the journey and we also have expertise at each stage of the journey as it really does vary depending on where you're at for goal to. You're saying you want to make sure no companies that were awesome like didn't apply to quite. You're like one atop the companies. Do you actually have trouble with? I would say we have trouble in that. People may not want to come meet with us before they feel like. They're ready because they really in many cases. May WanNa work with US. But they feel like they want to be perfect and that in fact is the worst thing because we can actually be most helpful when companies are still rough around the edges. And I don't think it had anything to do with us. Sides the fact that a founder sees brands like airbnb or dropbox or Google. And they think Oh. I'm not done yet. But those companies. Were you know two or three people in our offices when they first started so. I think it's telling those stories that it's never too soon to start with sequoia and then also being helpful to them even prior to going into business with those companies that makes sense. I don't think I would even think of talking to sequoia unless I had at least a million users or something and that's detrimental to our business to because we don't want you to wait that long because we can probably help you get to those million users. So when's a good time? So what stage? I think. Obviously it depends. You don't have to have product market fit yet. You have to have a compelling market size.

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