Bloomberg, A. Mission Driven Media Company, United States discussed on Digiday Podcast

Digiday Podcast
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Automatic TRANSCRIPT

Across all of its representations so If you're listening to variety of different podcasts but that there is a thread like randomly like you the there, there's something that ties them together, and that's something is that it is giving voice to underrepresented voices in like what else it's more. I call US activists media, but like it takes point of view to area that. is almost like we are absolutely four. You know forcing change in some. Fair. Sell this is also like one of the fundamental questions that we have Jenny co-founders. Background is a Bloomberg as I said, and so she's a journalist like her training is to be nonpartisan. The one hand on the other hand to be Shand. And like old navy is also supposed to be nonpartisan and they're like paying people to work at the polls. Now I mean they're gonNA give off on election day so that people can work the polls. So like our mission, our full mission is to amplify underrepresented voices and to inspire. Action. And promote empathy justice like. We're excited about people opening their minds to the stories that they otherwise wouldn't here and giving a platform to people that like probably wouldn't be able to host a podcast with the ringer. So like all of our hosts are non celebrity today. that's kind of like a silly media strategy honestly like how are we supposed to build an audience with non celebrity but we're just testing to see if this is viable. The only thing is when we started the organization, we started the company people asked us why we weren't just a nonprofit. And all I have many friends these. Same people who were asking you if you're going to run out of women. Shock. This is commonplace. I mean, it doesn't usually complain about. Going to be like, why are you not a nonprofit? To The people nonprofit. But like I'm trying to make money here like, yeah I'm trying to do good and devout stories that are mission driven but we're trying to make money and we want to prove that you don't have to a pink politico using air quotes. Again, you can just be good media that happens to be led by women. So like I don't like identifying women's media company I like identifying as A. Mission Driven Media Company were everything that we do has to.

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