Leadership Language by Chris Westfall

Automatic TRANSCRIPT

Entrepreneurs, business owners professionals who seek excellence, bringing them business classroom to you. It's the business builders show. Here's Marty wolf. Welcome to the business builders show with Martin wolf the show for entrepreneurs, business owners and business leaders. I Marty wolf your host for the business builders show along with my executive producer, DC Taylor. We will be your guides on this learning journey. Let me tell you my super objective in being with you today. I want to lose iast ethically share stories and information to inspire leaders so they can inspire of theirs. I'm proud to let you know we record the business builders show in the studios of ninety four, three FM the talker, which is part of bold gold media. And we are in Scranton Pennsylvania. The business builders show is distributed by c. suite radio. You can find our show and many other great shows at c. dash sweet radio dot com. Various podcast is a part of the c. suite radio network for more top business podcasts, visit c. Desk, sweet radio dot com. My special guest with me today is Chris Westfall. Hi, Chris. How are you sir? Doing great Marty, how are you? I'm doing fantastic. I've been looking forward to this conversation. We're going to be talking about your book on ounce that in a second, let me do kind of a formal introduction. Chris Westfall he is an internationally recognized business coach who regularly works with fortune one hundred companies as well as high growth businesses. Chris has appeared on c. n. n. ABC news and NBC TV in his writing has shown up in Forbes entrepreneur, success and other publications. Chris has customers like Cisco Hewlett Packard, Salesforce. The navy seals and many more. Here's something really interesting. Everything's been interesting up till then, but here's even more interesting. Chris Westfall has coached business billers onto shark tank dragons den in Canada and sharp. Shark tank Australia, and he's written a great book. The title of that book is leadership. Language to subtitle is using authentic communication to drive results. Chris again, welcome to the business builders show. Thank you, Marty, it's a pleasure to be here. Okay, so fundamental question, but it's always an important one. Who are you trying to help? What's this book? Again, leadership languages, the title. Maybe you needed help yourself. Maybe that's part of it or maybe you're experiencing something with clients so me, who do you who do you want to help with the book? Well, I think books always come from the author's experience, and certainly that's where this book started, but the objective is to reach out to two types of people. One actual leaders, people who are owners, entrepreneurs executives who have responsibilities for a team for an entire organization in many cases. And then the second group is aspirational leaders. Folks who may be aren't in the c. suite or haven't launched their business yet, but they know that it's on the agenda and it's something that they they want from themselves. So for for folks who look at their career, their life and look at business and say, I want to build something that's not here yet. That's that's really who this book is four. Interesting. I'm going to use a phrase. I'm going to mention a phrase that you mentioned throughout the book. I saw it as a theme now that's me saying that not you folks. You've said you said several times throughout the book you are never more than one thought away from innovation. Let me repeat that folks. You are never more than one thought away from innovation. So I want you to keep that in your head folks as you're listening to Chris talk because that kind of catch me kept me on the edge of my seat. Okay. So we have actual leaders who are doing big companies, small companies, everyone in in between and those who want to be leaders. You also. Kind of make a differentiation. I guess I'm going to ask it this way. So you talk about clients, but you also say clients can also be, you know, folks who you may be leading in the boy scout group. It could be someone it could be your own family. So is that true to or your thinking in terms of defining clients? Is that also part of your thought process when you wrote the book? Well, when you think about clients or another way, in other way to define client will be to say customer, and for me a customer isn't someone that you sell something to a customer is someone that you serve, and that's

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