Dr Ivan Meisner, Spotify, DAN discussed on The Storytellers Network


So when I tell the story, I do my best to relive it. Not retell it and the truth is if you really want to be a great three tiller don't retell a story. Relive a story. From cave. Drawings to family histories, two stories around the fire, humans crave. Order among chaos connection amid 'isolation. So we tell stories our mission at the storytellers network is to bring the art of story to the masses. Whether you're in marketing, you're an entrepreneur or your developing your own personal brand telling your story effectively can make the difference between celebrating milestones and collecting unemployment. The storytellers networks strives to help storytellers tell their stories so you can learn from the best now your host, Dan, Moyle storytellers, welcome to the show. I'm your host in. Well, and I'm so excited to have you here today as we're talking to business storytellers, my guest today is an incredible figure in the business world, and we're about to get to his story and just a minute. But before we do quick reminder that you can find everything you need about the storytellers network at the website, the storytellers network dot com. How to contact me view on a semi no there's resources there in how to Legris story for people much martyr than me and other stuff pass episodes. Great guests. I'm so less against that. I've had so go to the storytellers network dot com for all of that. And if you're new and you want to subscribe, text the word storytellers two three one nine nine six you'll get a text back on how to subscribe on apple podcasts and Google has. And you can find us on Spotify to Melissa Spotify. So check that out. Not today's guest on storytellers network is the founder chief visionary officer of BNI business network international. He's also an author humanitarian and the expert in a field of business networking, Dr Ivan Meisner travels the world discussing referral networking, personal and professional development and so much more. He's been featured in the New York Times, the LA times the Wall Street Journal networks like CNN NBC so much more even a gray station. A great show in Connecticut. You'll hear about later in the episode. So stay tuned for that for sure. In the meantime, let's get. Stories. Thanks for joining me today. Doctor. I haven't Meisner appreciate you taking time to talk to the storytellers Network, My friend. Thank you. My pleasure. And please call me Ivan I will do so so I've I like start to storytellers, obviously. And I like to think of almost kind of anybody is that. But when I was when I was getting to know you a little bit behind the scenes, I looked at your bio you've written more than twenty books. You spoken on the stages around the world, you engage with people throughout your organization of BNI. Do you also call yourself a storyteller on everything that you do? Absolutely. No, no question about it. I liked consider myself a bit of a reckon tour. Someone who tells stories in a in a skillful or amusing way, I particularly like I like the amusement. I like I like to have some fun with my presentations, and storytelling is an absolute critical element of communication. I think and what do you think that is what makes it so vital to what we do because stories are sticky. When I tell a story the message sticks better with a story than it does strictly with facts, data or information, and do you tell those stories? In order, you tell the stories with the business goal in mind, or do you also do we all use stories when we're even networking? I story has to have a point the story doesn't have a point. It's called a joke. Stories point. It's got to be a lesson there somewhere. And so I tell I tell my stories to to drive home some kind of point whether it's business or personal. I mean, you know, you tell me he talked to my kids. Dad's going on one of his stories again. Usually, there's some points on the lessons. Something to be learned up either for me or for them for someone else. I use stories mostly for education for teaching you know, like a way to communicate effectively people in an entertaining way. Su-casa like you consider yourself a teacher to them question about me. Yeah. I miss I missed. I miss teaching university. I talked for close to twenty years state university part time, I was adjunct faculty I missed that. But I still teach. You know, I think I think my role for the company is to is to be a teacher to to to pass on the lessons you see education as a leaky bucket process. When I teach something to someone. Some of the information leaks out it's got holes in the bucket. And when they teach someone else more information lakeside when someone else more information leaks out so by the time, you're at the third of which generation you have a half a bucket of information. When that happens people are putting their own stuff in it may not be good stuff. So the better you can be at being consistent in your education out the with systems and processes stories manuals the more likely to have a less of a leaky bucket. That's a great way to put it. I hadn't heard of put that way. So thanks for that. It is kind of like get. Yeah. Gosh. That's really good. So I haven't does that start for you. As a storyteller does that go back to when you're teaching that go back even further? How does that? How does it look for you? Well for me it started in high school. I had an amazing high school teacher speech speech class. Mr. tab ner was his name passed away many years ago, but Mr. tavern great speech teacher. He really watered me in the sense of he saw talent. And he he poured into me. Ideas and support to make better speaker and in so I attributed a lot of my my skill and training having had speech class in high school. And does that translate over into the writing to then I mean is being a presenter is being a writer as well. Yeah. I think you know, the better you are at being able to tell stories in your writing the more again, it's sticky. The most stickier you can make it the better. Now, I think there's a little bit of a formula for telling a good story. Would you like to hear my? Not mine, I you know, should gotten this for many different people. But I think there's four elements to tell a great story. A story has to be a fact. Wrapped in an emotion that compels people to take action the transforms them in some way. Let me repeat that. Stories. A fact you're trying to get trying to gain formation across which got a rapid in some kind of a motion even want to pull on somebody's heart strings where you wanna make him laugh, humorous, particularly sticky. I think so it's a fact wrapped in a motion that compels people to take action that's critical if they don't take action. What's the point of the story, and that action has to transform them in some way, if you can do that with a story, you have you have hit on every single cylinder and you make a difference in people's lives. Absolutely. So when when you described your your teacher kinda makes me think that you know, we can all use mentors. Do you? Now do that for others on his well, I tried to. Yep. -solutely? You know, we all have somebody in our story. I could tell you stories about me about how a mentor changed my life in some way. They did some small thing that made a huge difference. Mr. tab, nervous, certainly one. He did a lot of things that made a difference in my life. We all have people in our life. We all have people in our story. I think the older you get the more gray hair. You have like I do. The more important is for you to come to the realization that it's no longer who's in my story. I mean, that's still important to me. But what's even more important who story win? Repeat that it's not who's in your story who story are you in whose life? Are you changing what difference are you making for someone else? And

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