Crosswind business. The hard rock cafes were rolling with the times. The chairman of hard rock international and the strategy for the ahead. Welcome to the lifestyles of their smart and savvy. When it comes to saving money, the Marshals are masterful. But back in the day, that was not the case. Today, savings is what drives them. That's why they chose consumer cellular. You live and learn. They get the same premium coverage as the nation's leading carriers for half the cost. Imagine talk text and data starting at $20 a month. Plus, AARP members get exclusive discounts, switch to concealer cellular today and start saving. The American Dream for children in rural communities is slipping away. The gap between that dream and their reality is shocking. The gap between nutritious food and aching hunger, a good education, and falling behind in school. But together, we can change that. 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It's the hard rock international it's world famous brand, restaurants, casinos, hotels, operates in more than 70 countries. You see them there along with a cafes, of course, which all adds to the hard rock name. Wherever it is in the world, the blues all hotels and casinos. Jim Allen is the chair of hard rock international. He joins me now from the headquarters in Florida. Jim, obviously, omicron sent everybody back scurrying. And now I guess you have to rethink a plan for the rest of this year. What are you going to how do you do that? What do you do? Well, first of all, Richard, thanks for having us. Happy new year to everyone. It really depends upon the geographic region to give an example businesses absolutely booming in Florida. It's really not having any effect whatsoever. Other than frankly, you know, employees dealing with the virus on an individual basis. But last night we were notified in Ottawa in Canada that we need to close for 21 days, you know, our casino project there. So New York City still very, very challenged. Internationally, certain parts of Europe, okay? Other parts going back down into a lockdown. Mindset. So each geographic region is unique. So taking the fact that on a COVID will do what it wishes and you will have to respond and to a certain extent be proactive. But what's your strategy for this year? Obviously New York is still a big hope for a casino. And you've just done the deal over in Vegas. And you obviously want to expand. But how would you describe that philosophy? I think from the pandemic standpoint, we just continue to move forward. Focus on the safety of our employees and guests. But as far as a business standpoint, 100% the brand is in a very proactive mindset of moving forward and expanding. Obviously, you know, entering into a relationship for close to 80 acres on the Las Vegas Strip, literally on the 50 yard line, probably not a better partial of land in Las Vegas. That's something that's very exciting for us over the next three to four years. If we're fortunate enough to be selected in the down state, you know, process in New York, that would be another huge home run. Very, very excited. We got to the finish line in Barcelona in Athens. And now Mexico City. So, you know, three gateway international cities. Now those deals are completed. Certainly looking forward to opening Vegas and very hopeful in New York City. Right. And internationally, I mean, obviously the core gambling area, Macau, for example, and they're like, they just approving to be extremely challenging. And I'm wondering for hard rock international, do you switch? Do you put more precedents for domestic U.S. than international? Well, certainly if the right opportunity came up in Macau, we would be very interested. I think one of the things that we bring to a market like Macau is that we are in partnerships all around the world for many, many years. And ironically, we were actually in McAllen at one time, but really only as a hotel brand. So yes, we would be interested, but on the flip side, you know, we're very, very enthusiastic about Japan, whether it be Hokkaido or Tokyo. So we're in it for the long run there. Our first hard rock cafe opened in 1983. And we think that's a great opportunity as we move forward. Enough of that. You're aging me. I remember it. Enough. Enough already. Listen, okay, good to see you. I wish you and yours all the best for the thank you, sir. Thanks, Richard. Thank you. Always a pleasure. 1983, cut a lot. I think I was just finishing law school. And from