Listen: Chrome will limit full ad blocking to enterprise users
"Google says that crumbs current adblocker capabilities will be restricted to enterprise users in coming changes to chrome extensions despite widespread negative feedback that the move has already engendered. It was just in January that Google announced a change to the chrome extension system that would stop current ad lockers from working effectively. This did not go over well, because clearly, this was Google kneecapping a popular tool that users enjoy to make web, browsing easier faster and just less ad. Crummy but which Google doesn't like because, well, you know, they make all of their money off of those very same ads. Well in a blog post today, Google acknowledged the criticism but essentially said, unless you're paying us to make up for the ad revenue. We'd be losing to adblocker. You can go screw so enterprise customers can set up custom ad lockers, and the rest of us are out of luck. It's not really worth me, quoting Google post about this lots of the chatter on Twitter has been people vowing to switch to fire FOX, which, of course, still allows full ad blocking plug ins and apparently, Microsoft's new browser does also. So maybe as Laurie Voss tweeted, quote, if chrome sticks to this decision, they will lose market share to browsers that don't and quote."