Listen: For Competitive Edge in Womens Co-Working Space, The Wing Partners with HBO
"Business. Daily is brought to you by Dell this month. Dell is thanking small businesses with up to forty five percent off select computers with Intel core processors. Call eight seven seven by Dell to speak with a small business technology advisor today. That's eight seven seven B you ideal L for tech advice and one on one partnership. From wondering, I'm David Brown. And this is business wars daily on this Thursday may sixteenth co working spaces are big business these days as the number of solo preneurs in the country grows, so too, does the demand for independent office spaces, but a lesser known phenomenon has been gaining a lot of steam over the last few years co working spaces designed for women most big cities have at least one or two born from the same entrepreneurial zeal. Shared by the audiences are intended to serve some of these companies have international ambitions, consider the wing, which now has offices in New York, San Francisco, Washington, DC, Los Angeles, and Chicago. There are more on the way including one in London. Now the wing offers co working features, tailored, specifically to women that includes offices that are, you know, warm enough cafes lactation rooms, Instagram worthy common spaces, and frequent networking events, but the facilities aren't the real draw. The wing is heavily marketing itself as a social club, dedicated to women's empowerment, it's even inked and agreement with time's up, the nonprofit devoted to safety and equity for working women. The wing is community first office space second founded in twenty sixteen. The wing has raised more than one hundred million dollars. That's a huge amount of the new women's co working market, but it's a far cry from we work, which is set to go public soon. We works owner sports controversial valuation of almost fifty billion dollars. If that sounds like a tough rivalry will look under the covers and you'll see that we work is a wing investor the company's hedging its bets, don't, you know, projecting that demand for women. First spaces is only going to grow. And as it does the wing is doing everything it can to ensure it's top of mind it's been entering into high profile partnerships, such as one with h. HBO the wings helping HBO promote the new season of the hit show. Big little lies. It'll host advance screenings in many cities and even a panel discussion with Reese, Witherspoon, Nicole Kidman and Meryl Streep, but the wing is not alone in cultivating starpower arrival. Women's co working chain called the Riveter has featured events with Facebook's Sheryl Sandberg, and US Senator Tammy Duckworth, by the way, in case you slept through history class, the Riveter is named for World War two's, famous feminist icon, Rosie like the wing. The Riveter is well funded. It's raised more than thirty million dollars so far. It has seven locations and Embiid to operate one hundred around the globe. Both the river and the wing. Call themselves women Centric, meaning men can join it's not a philosophical choice before it changed its stance. The wing was sued for gender discrimination, and with membership starting around two thousand dollars a year. It's also been the object of criticism that it's designed primarily for. Affluent women, while the wing may be grabbing attention in the market. It is by no means the clear winner. In addition to battling with the Riveter, it's also competing with growing numbers of smaller local women's co working businesses, especially in trendy cities like Los Angeles. Denver in Seattle term success is far from guaranteed. But, you know, maybe that's the key to success, potent mix van Bishen and uncertainty that spurring innovation innovation. That's pushing the wing out the traditional co working box. From one three. This is business wars. Daily Haiti life are take on the news shares with a friend. And if you're a member of co working space drop line to your colleague. Thanks bunch. I'm David Browner will see tomorrow. Businessworld daily is brought to you by Dell. There's nothing small about your business, your impact on the communities made a huge difference as thank you during small business month. Dallas offering up to forty five percent off select computers with Intel core processors, plus get a free. External hard drive with select PC purchases. Call eight seven seven buy Dell to speak with a small business technology advisor today. That's eight seven seven. B. U. Y. D E L L for tech advice and one on one partnership, eight seven seven by Dell."