Listen: Aired On Tuesday, November 19, 8 PM, On The Product Podcast.
"Think the maturity of the factors. It's there it's it's pretty much there. Let's talk about the signals and processing so you get to you. Get the sensors of sending different signals to multiple couple different multiple different. Tom Louis so one terminal is basically. You're competent that we connect with right right. So typically you will connect over Bluetooth or wireless and it will. It would be an APP. Ingesting signals and interpreting the signals and and working with a core back component to send it the others. Competence can also be hubs right that are using getting the signals instead interpreting the signals. This is an area which is going through quite a lot of development as as I told you as S. mentioned in the story right that my manager getting or like or this person getting thirty of supplies of air filter in one go it was because the signal was interpreted in wrong manner right so so do it is basically mature but they're still developments required in this particular space up. The area is the EPA backend ecosystem and good too deep into that because this area is concerned in development and consumer research. Don't see the impact of it in in the actual live in in that format the sensors and how they're being represented interpreted needed. That is something which is much more closer to their experience. The Ford is very important because the ecosystem now why they system piece is important is because they ecosystems systems typically don't talk to each other so therefore prevalent ecosystem said we are seeing coming to the park. So you have. Google Apple Samson and Amazon Thomason majority of the ecosystems are confined to the IOT use case Amazon as an example is different because it's extending beyond that is not use keys. So what do I mean by that. So with Amazon it's trying to it's basically looking at it again from the broader perspective and seeing that okay which are areas that I can impact through. One area is my anchor device. Right which is the Alexa right. So I I would promote Alex. I would invest in Alexa. We would build a lot of Petrovic Alexa and interact with multiple different iot not device and make Alexa a core component of the anchor component of the Iot smartphone. Right so that's one strategy. The second strategy is what do we do beyond Iot right. So Amazon started looking. And I'm talking so I skipped one stage due to an arm trying to connect the ecosystems and Dexter Dexter system so I saw the second stage of Amazon investment is on the system which is the DRS which is directly punishment system so Amazon is building the Dr Capability of which just a next version of the dash button through which is going to connect the it basically systems with auto replenishment a lot of other use cases. So some simple use cases are if you if you have a coffee maker which is out right you have it sitting in your In your in your home you have multiple different pods now. The coffee maker is able to identify. How many parts remaining or when are you reaching a stage when you're going to run out of coffee and how to function in life if you run out of coffee so the connection that Abbas I was in is making is that that coffee system is sending the signals so this is a form factor it is sending the signals to the signal processing which is going to the EBBA back end that? Api Back in connects with Amazon Diarra system and is able to connect the Amazon chopping experience to diety experience now. Such kind of external ecosystem is extremely critical for driving adoption of the not. Because that really makes the IOT APPS and ecosystems much more useful the question is is doing that right. So we'll talk about voted in the next slide and wondered I've skipped is the combatant APP as I was seeing majority of the people. Switch off the the flip between using this smartphone as well as their APPs or smart Sorta smartphone spot speaker while interacting the thing with. They're not and smart home apps right so competitive APP still very important to question is. Is there a single anchor. I anchor APP that has been a built in order to drive of consumers to to that ecosystem. So that's one question. Same question is what kind of challenges colonist to we see when we're talking about a companion APP right up to that brings me to the next slide. I'm sorry I don't know why the a lettuce are in yellow. But I should have checked sorry but in this live we talk about what option challenges that we see within dietetic assistance across each of the each of the components right so talking about the first components form factors so other major challenges that we see is digital right. How many times do you want to bring up your phone? Because you've got an education that and your cat got up and it was recognized by a Google right. So and how many times do you get some notifications affiliations on bird coming to your to your door outside right to to all the signals and advocates creating and digital fag. The second is because US consumers have started installing devices at their home. Somehow they're getting to a stage where they don't want to interact with our devices because they feel it's not meaningful enough right so that's one of the challenges for a lot of Dive to device manufacturers because they missed a lot of money and time and resources in getting people able to install their up and to last count. Typically they're ninety nine two hundred kind of APPs in everyone's house so in everyone smartphone. And a you on average US nine to ten two. It's becoming very difficult if if if they come up is the re to interact with the consumer because it was arguing digitally Italy fatigue. So that's that's important. Use Case and the second important use case we talked about was signals and centers and we talked about that. It's an ongoing development there we we don't see the signals and processing as a barrier as such. It could be better but in itself. I'd see data's a major challenge to consumer adoption the third part is right the EPA and and Claude. He's back in. What do you do with do signals? What you do without information's right because Zuma's are being scared saying that there is going to be shared with other people without their are we? There are constant right and we have seen examples of that in in various use cases and various stories that onto the Amazon's Alexa is being shared with data being seen by a team. Some people's wishes being shared with their friends so this is differently. Major area of challenge for diabetes ecosystem. Da Other pieces that we talked about against ecosystem it's disconnected ecosystem. Amazon doesn't Talk Amazon products and talk in that sense to Google limited guarantee between between apple and android ecosystem. So sorry again. Challenge that we see without convergence. It's become very difficult to create inter connectivity between the different players companion adding we spend a little bit of time around that so there is one nuclear component. There is no anchor companion APP out there in the market which can drive people towards towards Syria and the forty India is in the extended ecosystem. It is still being developed right so the IRS is an example of that Amazon is heavily invested. In Your Dior's I'm sure sure. Walmart and Kroger. A lot of other retailers will start investing in the areas outside of the retail environment. What are the other extended ecosystems that you seek into the auty the examples are very literate? Now I mean I can't think about any single major. A major media investment being made a richest truly extending inning diet ecosystem beyond just just basically the the use cases that bill for so with this. Let's do a little bit of Doc Gates to be on one of the platforms right to and so the platform that took up is the Samsung smart-t hub refrigerator. The reason that I did it. It's because one. I have done a lot of work on on this particular platform so I have some decent amount of knowledge and I'm sorry if anyone's from Samsung is here because I'm going to be a little bit critic Platform so first. Let's talk about about the same thing. What is the Samsung smart-t hub? Refrigerators Hamptons Marta. Refrigerators started in two thousand fifteen. I launch in Korea Down in us it was really unique and we were really excited about it right. So the exciting part about this This platform I told him."