Lawrence Walsh, President And Ceo, Baseball discussed on All Things Considered
Today's lesson in everything on the, internet lives, forever comes, courtesy of. Major league baseball Sean nukem trae Turner Josh hater they, are all pro baseball players in their mid twenties and each of them has had to apologize over. The past two weeks for homophobic and racist tweets. They sent back when they were. In high school Lawrence Walsh. Is a brand strategy she works with. Professional athletes she's here. To, talk more about it. Welcome to the. Program hi thanks for having me so just? Clear are any. Of. These players clients. Of yours they are not okay you sound relieved So we learned, of you from reading an Associated. Press story about this so we know you have, some thoughts if you, have a twenty five, year, old client who is new basically do you just say. Out of the gate go clean your social media posts yes. For anyone anyone that we work with, that's actually, the first step that we take as we go through every single account that, they've ever? Had and? Look at every single post that they've ever put up since the inception of the account is deleting enough I mean I feel like. You can find, anything on the internet especially stuff that? Maybe is. Forgotten you can have a lot of times people even you know these days we'll take screen, shots however, you just, have to. Do what is in your control so you have to, hope that you know deleting is enough but also we asked the questions I've you know do you. Have people out there who may be have a. Vengeance against you pass relationships are. There is there anyone else. That we need to speak with where. Somewhere down the line. Something, could come up in. The world of. Sports everyone's got rifles so that seems like? A tall order. It. Is it is Definitely? Isn't. And you, never know how it's going. To come out but the thing is it's about being prepared so that when it comes out you have a plan and that's typically what we try to do is we will ask our clients and say just be. Honest with, is is there anyone out there who may have something, on you and what they have. A reason to bring it to light and if, they say yes we're, going to dig into, it, and we're gonna actually have an action plan you know. It may we may keep it away and it may never. Have to be used but there is, a plan, in place that we can get ahead of that issue soon as it comes, out okay? So that's? How you advise people in the meantime do you think there should be a kind of statute of limitations on some of these tweets. Some of these, players have have said look I was. Young I. Was stupid You know. I was kidding and I was a kid should they be, held to account. For, things they did when they were teens here's the thing it comes down to who are they today if they are a different person because for a. Lot of them it was honestly seven eight nine years ago then you have, to give them a. Little bit of the benefit of the doubt because we all were different people back then, however if their actions today, are still reflecting things that they put out back then then of course they absolutely need to be held accountable solve that? We know that there, are, young people for instance who try and keep their Facebook clean so to speak. Because they, know that. Colleges might be looking at their social media do you think young athletes, have felt the same way I mean is this them kind of catching up to their peers I actually think. That. It hasn't really come across as. Strongly as it. Showed I'm hoping that seeing the consequences that these athletes are facing that it will However I? Still think a lot of a lot, of, these young athletes. Think that they're Invincible or they also thank you know who am. I. I, you know I'm a high school and the high school student athlete I'm not a professional athlete, who cares what I put out there so hopefully. It starts to ring true but I, also want, to put a little bit of onus on the coaches and on the staff and the people who are viewed as leaders. And the people around them who are setting the example? To have, them push a little bit harder and say look it? Doesn't matter what you put out today it's something that could come out ten. Fifteen twenty years from now and have an effect on you, Lauren Walsh is. The, president and CEO of l. w. branding PR sports agency thanks so much thank you You're listening to all things considered on WNYC.