Diabetes, Doug Abrahams, Costco discussed on Habits and Hustle


For that and so. John Stone assume that weight loss is the thing. Look at that harder and see what you really want. Almost everybody wants to be financially secure our case. I want to be financially. Secure advance their career. That's that's widespread And then you have people who have Eating or substance issues that they want to stop or decrease I would consider those four of the the big areas that apply to lots of people seem to be dealing with a lot of companies in going into corporations like we did with weight. Watson is usually like once through line that you see a lot of companies are trying to improve upon or Yeah it depends on the company so with financial companies the good ones and I only worked with companies that I think are doing good things in the world so I worked with two Raila good financial very large organizations and what they both had in common rightly was to help their members. Customers have a five hundred dollar emergency fund yes. There's many many many things that people maybe not many many many there are things that people should be doing to be financially secure but what they rightfully understood was without that emergency fund of about five hundred dollars when something goes wrong then it's a domino effect of so many other financial problems so both organizations they then prioritized. Let's help our members or another case customers. That's helped them create habits so they will have this emergency fund. And that's first and foremost and I didn't do this. Somebody dead Forgot the exact percentage. But it's a massive number of Americans do not have that they don't have four hundred dollars to drawn if it could get sick or they blow a tire. Whatever so so. That was Thematic within the financial services within employers Kenya. Airs ago it used to be about diabetes and helping people Pre diabetics not become diabet- become people with diabetes and then that shifted vibe or six years ago to stress anxiety and mental health or resilience. I'm using those all as synonyms and what happened really quickly and I think it happened. I in Silicon Valley and then I just heard it from so many well. I work with a lot of wellness. Laters it's We have we have resilience. We want our employees to be resilient we need. It's mental health. It's as people are stressed out and that became far more important than what somebody Wade. Or what they aid. Or the cost of somebody with diabetes as an employee because that just swamped on everything else and I think we're still there now with corona virus even more so within the employer population That has emerged as just super super important. I'll stop there so financial is huge and then so much of our wellness programs get get administered through large employers. That's was a thing that they were just asking for an asking for right and also because I think a lot of Entrepreneurs who might be listening to this I think those are true. Right for companies like stress. Resilience all these would you have you. Give THEM FOR A. Is it the same behavioral model that finding your block that you that you give people are? How do you work with people like that room? The good news is there is an answer but it's a process. It's not just a single answer like all employees must meditate way. Know about those are some of the answers they've been given us like no not everybody's meditate and when Moore Journal yeah there are powerful things like journaling ingratitude and so on. But the processes help employees find what works for them so again. We're back to matching asking people with now. I've long been advocate of. Let's hey people. Create programs employs can work from home. Well Bam that finally happened because of me but because of corona virus and. I'm hoping that many many people who are learning to work from home won't go back to the stressful commute or the mindless meetings that they would have to do if they are on side and that their rights will be improved because they work from home. They're not driving. They're not stressed out from all that time. And so I'm hoping that. Through this crisis there will be habits like that that emerge that will be helpful and will hang onto those. Yeah well I mean I've kept on the phone for a long time But I I can go on and on but I don't going to get into right now but all as you promised to come back and have a whole other libby of questions to ask you but do people okay for your book is available Everywhere Right. Now right they'll walk tiny habits so yes If you can might be impossible or an Afghan at your local bookstore if you can if you can and then yes it's at Costco and it's an airport or not going there either and you can get online type escalator these days. I'm GonNa tell you that's what he appropriate to say. I'm GonNa Costco Note. Stay away so yeah tiny habits it brings together so much of my work over the last twenty years in a way that I think is really approachable. And what did you write this? Walk for? God's sakes it took a long your first tech talk was eight years ago home Well it I'll tell you the truth. The true answer. The true answer is because I felt I was innovating and discovering things so much. I DIDN'T WANNA turn off that Faucet of innovation. Spend the two to three years to write the book. Because it's like here's this. Here's this is edited Busy with projects and with this and in some ways it's kind of selfish because it's really intoxicating. Here's the next piece of the puzzle around human baby so I just felt like that kind of stuff was going so well that I didn't want to pause it for the two years. It really does take two years to write about but then I had this. That's I talk about in the last chapter of the book that caught me cred motive end. The dream is this and it's in the last chapter. I'll give it away in the midst of doing the research teaching and feeling like I was innovating lot. I had a dream one night that I was in a plane and the plane was going to crash and Danny was not with me in the dream and I was hundred percent convinced I was going to die any moment and the reaction to dying at any moment was not. It's going to be painful or I'm GonNa Miss Denny or what's GonNa Happen to my little dog. Millie it was regret. It was deep deep regret for not sharing my work widely in in a way like a book can share it and I woke up from that house. Like I'm so glad it's dream but has like. Oh my gosh. That was my reaction regret for not putting this together in a way that kid in Peru could use it or somebody who is trying to change. Echo behavior in China could use it so in the morning I told Denny said the stream and heroes my reaction and then it was about two weeks later. I mean I've been approached by agents and publishers and I was like no no time. He's GonNa Right. But then this guy named Doug Abrahams got me turns out to be exactly the right agent for me. I didn't know that until we met. And then it's like Bam here does so it's lined up and then Doug has great promise in we mapped out the book and we wrote the proposal we set a schedule for the writing and everything when exactly as planned and Bam so so it was a dream. It was a dream and just a recognition. That really woke me up to got to get this book. I've got to get my stuff out in the world and so right so I feel like a lot of this. What you find. Tiny habits was like grew up Mormon culture and as a Mormon. It's the way I was raised. Was where much is given much is expected. I know that's not unique tomorrow. But that was really really really drilled it to me and that we're here on this planet to serve other people and so. I think that's why that was my response in the dream and I really have felt over the years at this. I haven't discovered the behavioral model in tiny habits. And all these things. Because I'm so smart. I think these things were given to me and I have responsibility to share them. And that's what the dream was waking up to like. You have not shared this and you better get with it and so that's so I was able to pause and set aside innovation projects in research projects. I know I gotTA focus on this. I I I've gotta do this So that's put finally got me to do it. I was surprised as you know. Your tent had like a million and a half or something like that. The big time and the other came out the power of habit right and the guy wasn't even a scientist or had your pedigree so I found. Let's be very curious curious when that was like after I watched I was like I really liked you. I was like why. Hasn't he done anything? I don't understand well I mean it was just that sense of I. Don't WanNA stop that innovation. I don't WanNa stop the learning and discovery and tell that happen. Thank you you got to now. The good news is the learning innovation. Discovery turned back on so not like not like a well. Run drives a faucet that I turned off and turned back on. Its and so I really really and thank you for a inviting you to talk to you. Because it is a responsibility. I have to help people understand that. Yes you can change your behavior. It's easier than you think. There is a process for it. And you do it by feeling. Good not by feeling bad and all that you heard about behavioral change. A lot of you should just forget about anything that made you feel bad or guilty. Forget about it. That's not how you really change your behavior in the long term. And that's what I believe what I loved about your You is that it's very it's it's anybody can do. It really is. Anybody has.

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