Facebook, Twitter, Fox News discussed on On The Media

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Marketing glitz and launched a bus just about any new tech company could see a momentary burst of traffic. This was different. These abs aren't new, Just newly invoke their sudden surge is part of a larger phenomenon. A growing rejection of traditional conservative watering holes like Facebook and Fox News in favor of even more extreme echo Chambers. Casey Newton is a tech journalist in the creator of the Platformer newsletter. Casey. Welcome to the show. Thanks for having me Some people say parlor, some say, parlay because it's French deprivation for speaking. Do you know for sure what this platform is called? As best as I can tell the creators call it parlor and I do find it very difficult that AH network for American conservatives would brand itself with a French language pronunciation. So I'm sticking with parlor like freedom fries Exactly. Tell me about its history and where it's at right this moment. So parlor was founded about two years ago by a couple of guys in Nevada after increasing concern that mainstream social networks like Facebook and Twitter We're taking too heavy a hand in moderating content. So if you remember after the 2016 election, Facebook and Twitter got a lot of grief about all of the misinformation and election interference that they had enabled on their platform, and they started to take really strong measures to get it off. But as a result of that many conservatives felt like they could no longer express their views. And so parlor stepped into that void and said, We promise if you join us, we will moderate as little content as humanly possible. Facebook has two or three billion users worldwide. What about parlor? Parlor. If I had to guess, has a monthly active user ship somewhere around a million or so a really small fraction of Ah, Twitter like user base, but it has been growing very quickly since the election. And the growth seems to come, if not entirely predominantly from the political, right. No, that's right. If you are toe join parlor, you're presented with a screen of suggested people to follow. And it's all conservative pundits and elected officials. You know, it's Ted Cruz and it's Sean Hannity. Among the most prominent investors in parlor is Dan Bongino, conservative pundit and Fox News contributor who consistently produced Facebook's daily top 10 most popular posts. Over the waning days of the campaign this summer, which is to say Big tech is treating him just fine. Why would someone like him want to invest in such a relatively tiny platform? You know, I would say it's two things. One is the winners on Facebook refused to acknowledge that they have won all of the big top 10 on Facebook that you mentioned are among the loudest proponents of the idea that they're being censored on Facebook, and that's because No matter how many people they may be reaching, there are cases where their post may be removed, or they'll face some other sort of discipline. But I think the bigger issue is that if you're an influence or on any platform, eventually you become nervous about the amount of control that that platform has over your life right. The rules can change it anytime. Facebook just aside one day that they don't want him around and could snap their fingers and he would have no recourse. All right. Number two in the APP store was Newsmax certainly a part of the great right wing media sphere and number three Woz, another Little known social media app called me. We What's the story of me? We me we was created by this entrepreneur named Mark Weinstein. And he's basically been in the social networking space for a really long time He created a very early social network prototype called Super Groups in 1998. And me, we is maybe a little bit more. Facebook like of parlor is a little bit more Twitter like, but like parlor. It's also promising to do very little content moderation, Weinstein wrote a post promising no ads. No targeting no political bias, no news, feed manipulation and no BS. Well, it's unclear if that's the rubric. How the hell he intends to make any money. But putting that aside for a moment he didn't Found it explicitly as safe haven for right wing extremism. But it has turned out that way. Yeah. What these folks have seen is just a market opportunity. If 10 years ago I pitched you on a social network. That wasn't doing that much content. Moderation that would have just been Facebook and Twitter. Right? There wouldn't have been much way to differentiate. But now that there is this, you know, healthy group of millions of folks that feel really aggrieved by what is becoming of Facebook and Twitter. They're looking for alternatives. And if you're me, we which has been floating around with no real juice for a while now, that could be really attractive. And they have major support from very prominent right wing demagogues like Sean Hannity. Here he is introducing parlor to his audience. Can we know? Move everybody from Twitter to parlor coming? Make the shift together, like, just say goodbye. Twitter, CIA at Jack. Nice try overall. How do you think Twitter and Facebook did perform this time around? Compared to 2016. When they were obviously asleep. It's a switch. They did really well. They spent 2020 fighting the last war and the war in 2016 was prevent foreign actors from getting onto the platform using fake accounts sowing division spreading misinformation. Because President Trump had given away his entire plan from the start. You sort of acknowledged he was not going to accept the losing result in the election. It enabled them to make policy preparations and say if any candidate happens to say that they won the election when it's been decided the other way, we're going to label that I think all that's been good. The change, though, is that you now have the most dangerous misinformation coming from the top elected officials in the country, not just trump. But also the Republican Senate, you know, declining to you to congratulate the president elect Theremin acknowledge that he's projected to be the winner. The platforms are just in this really tough place because they are built as homes for conversation, much of which is political. And when the entire political infrastructure of the right is now to the Ring itself to this idea of the election may have been stolen. It just becomes incredibly difficult for them to route. All of that out now, where I would hold them accountable is the post that whip up the most fear and outrage..

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