Bill Gates, United States, Purdue discussed on The Rich Roll Podcast

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So p protein was was the first of the proteins to really be optimized for plant based meat and other companies have jumped on board. But there's really no reason it should be people chain. So people are looking at LuPone. They're looking at lentils or looking at oats really kind of any source that has protein and impossible foods is using potato protein. And. And there is optimizing potato protein for for the impossible burgers. So even products that you don't generally think of as being particularly hypertension, really kind of any crop. And this goes back to that Bill Gates line when he tried beyond meets plant base chicken. And he wrote a blog called the future of food. And he said what I just tasted. It's not just a clever meat substitute. It is future food the title. The title of the article said ninety two percent plant protein plants have not been explored for their capacity, but turned into plan basement. So and that's still true. And it's also true that most of the work that's going on in this space is protected by going on in private universities. So one of the things we're doing Jeff is really trying hard through our science team to change that and we're launching fellowship programs. Where identifying the top twenty four universities globally for plant based meeting clean. Meet the top twenty four universities in the US for plant bass, meat and clean. Meet most of these universities are doing nothing now. But they have the they have the basic agriculture. -tural sciences or the basic tissue engineering, biochemistry. They have the right departments. They have the right funding. They have the right research focus, and we're going to be going to them and strongly encouraging them to put some of the resources into plant based meat and clean meat. Yeah. I would think that the universities that have strong agricultural studies programs would would be obvious choices. But I'm wondering whether you get pushback from them because there's a certain status quo, and that perhaps the universities with strong engineering programs and science science focus might be more open to the possibility of the future. You had those kind of conversations. Have you gotten pushback from the academic sector? Not so far it may happen. So but so far there's there's uniform and Jasim him. in this goes to sort of one of the other revelations of space is that the vast majority of people working in the meat industry are not especially excited to be working in the media industry. They have the noble goal of supplying high quality protein to lots of people in expensively. I mean, if that's your goal, and that's what it is for pretty much everybody at a place like Tyson or Purdue or Smithfield. If that's your goal. This is a better way to do that also generally the goal even at the land grant, universities. So I think cattle ranching and regenerative agriculture sort of the two exceptions to that that the vast majority of what happens in the meat industry doesn't have to involve raising live animals, and it doesn't have to involve slaughter. And so we generally meet with enthusiasm, especially when we start talking to people about how this is like there's a lot of discomfiture in the meat industry about undercover investigations about the link to antibiotic resistance about linked to climate change about animal slaughter, and this gets people. Past all of that. Well, doing still what is their fundamental goal? Which is let's let's produce high quality protein for people to eat. Right. Right. Well, it's undeniable that this is on the rise. I mean, I was looking at some of the statistics, and they're pretty staggering. I mean seventeen percent growth in the plant based food sector twenty three percent growth in plant based meets the plant based food sector is now a three point seven billion dollar industry. I mean, these are gigantic numbers. And when you see that growth curve that portends optimism for the future. Yeah. Absolutely. I mean, some of these companies beyond me grew at seventy percent. And if they had been able to supply more, it would have been able to grow a lot more quickly than that. That was literally the match they could produce field roast was just south of that guardian was just south of that. And the entire plant based meat sector as you said grew at a rate of more than twenty percent. If you stay on that trajectory, which is roughly the trajectory that plant based milk. It was on. If you stay on that trajectory literally at one hundred one hundred percent by twenty fifty..

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