The ad council present the story of Tom and Levi. Tom is the smartest man I know. He's been a professor at two major universities been a teacher for over 40 years. One day, he told me that he was having problems in his classes. I think one of the students had asked the question and he didn't remember the answer. I also noticed that he was letting his class out earlier than they were supposed to let out. And he was telling them that he was doing it as a favor to them. But I think in reality he just wanted to give out of there. I was really starting to worry because I saw something was wrong. Levi and I talked about how it would change our lives, but he was there beside me at my love for him was just immense. When something feels different, it could be Alzheimer's, now is the time to talk. Visit ALC dot org slash our stories to learn more. A message from the Alzheimer's association and the ad council. This is a Bloomberg money minute. We're awash and subscription services now for what we watch on TV, the music we listen to, even the clothes we wear. Pre-pandemic, you'd see brands like stitch fix, for example, offering these subscription programs. Wendy leibman, CEO of WSL strategic retail, says post pandemic, though the focus is changed. If it's practical, if it gets things off my list and I don't have to think about them again. Then it's worthwhile. She says Lululemon's options may fit that definition, one a fitness subscription requires you to use the company's mirror at home fitness device. Lululemon bought mirror, and the other is a loyalty program that offers shopping perks. It depends on the category and the usefulness and especially in these times when we're looking at inflation. She says that makes clothing subscriptions less relevant now, despite the Census Bureau, seeing over all spending on clothing has been climbing. In this moment in time, people are very cautious. Joan Donoghue Bloomberg radio. But I know about courage, I learned from my adoptive mom. She said sometimes you just gotta hold on, and no we'll get through