Listen: Football, NBA, Hockey discussed on Sports Media with Richard Deitsch
"Use kinda go free form on it. What we found is. There's been a really good following especially in the college football world. Now beyond those, you know, Ralph Rousseau who who's a terrific reporter for AP. He's done one for a while. The guys have been have, you know, I think they do a come more of a cross college sports college basketball. And then there's another Espy nation was even Godfrey that is that is that is another one that's got some pretty good traction. But I think mostly what you get is very regionalized or team specific. Ones not to say, they're not well done. It's just that. I think it's hard. Like, I have a buddy out here. Ryan Abraham does a really nice job with his USC podcast. And they really go all in. He's got a studio for it. I mean, it's like I think they have a couple of different shows. And I just think that you know, the penetration is pretty strong. It's just when you have on specific, you're not gonna get, you know, a Texas fan unless they haven't planned that we listen. And so I think because college football's of so much more regionalized, and certainly the NFL the NBA that's probably why it's limited. You know, limited impact across the country. That's that's interesting one of the things that Jodi average and said, and I thought he made a really good point was that the part of the reason that the NBA sort is at the forefront of this obviously lot of a lot of twenty somethings. Thirty somethings are big fans of it. They'd be sort of wants to experiment and the podcast base and develop. But more than that the early adopters to podcasting particularly grantland were kinda basketball obsessed, and he thought they were sort of the sport was sort of first to market in a way in that that. Because because of grantland, and because of the early podcast networks were so NBA heavy that that's sort of why that sport became really connected to podcasting. And then all the other sports have followed one sport. I think that still is underserved. But we're gonna see more and more podcast is hockey because I think this one of the sort of things that obviously we we work at the Atlantic. And I feel like they figured out a little bit of a market inefficiency is that they're hockey fans who really crave and want more coverage. And so I feel like there's still a lot of growth in room to be had for many kinds of hockey podcasts, including National Hockey podcasts. Understanding that it's nowhere near as popular as basketball college football. Pro football center. Yeah. I I certainly think that there's an audience, you know, one of the reasons why I feel like the athletic has gotten a lot of traction in college football. And I'm talking just from the content side is because there's been a void that content then the way. Yes, PF dot com which had really been heavily invested at thirty or forty reporters out there. They scale back their coverage so much and a lot of other places, including our former employer s I just doesn't really have the travel budget to send people out to go. You know, go chase. Good stories. There's not a lot of places that do that. So because the Atlantic has done that, you know, you're serving the college football fan way that nobody else really is anymore. And so I can't say I'm a hockey fan at this stage of my life anymore. But I see the, you know, I see the numbers and some of the impact that are hockey coverage gets, and I think it's because there's a passionate fans out there. And if you can. To provide them content. They can't get anywhere else response. So I could definitely see, you know, why the podcasts base would would would respond to that too. Because there's just so many. I mean, listen to podcasts all the time when I'm at the gym or going to the gym. I know a lot of people are in the car, and they do it. It's just it's just it's just very comfortable medium for people who are big fans of the sport to kind of weight into that the different way. I let me ask you about your sort of place in the college football universe. 'cause you're very interesting to me. I just did a round table last week with Howard back Kansas Buckner, and sir it so he and one of the things we talked about were the different roles that NBA media play if that's sort."