Analyst, Don Butler, Ford discussed on Morning Edition


Somebody's blowing through a red light. Which happens all the time. As once car speeds up it receives a warning. That it's about to run into another car speeding through the intersection. Elevated warning driver pumps the brakes, we avoid an accident altogether. In the middle of an intersection Ford Motor company's Don Butler says this system, let's vehicles talk to each other with traffic signals, even with roads and pedestrians with smartphones. Cellular vehicle to everything technology is kinda that common language, except it's not it's a different language than the one Toyota and GM have already begun putting into some of their cars. Butler says Ford didn't make this decision lightly. He argues that this cellular to everything technology is just better it can send signals over a greater distance, for example, and it will be able to piggyback on the future faster. Speed of five g we have the ability to not only get a more efficient cost effective way of deploying technology. We have a way of rioting technology wave. That's only going to grow. As we go forward. Now. This is certainly not the first time similar technologies have fought to the death in the marketplace. Those of a certain age probably remember VHS versus beta SAMA Balsam. It is an analyst with navigate research. More recently. We had Blu Ray and HD DVD, you know, two competing technologies doing essentially the same thing that came out around the same time and Blu Ray one out, but this battle is for much higher stakes. Jim Sayer is with the university of Michigan transportation research institute, his group oversaw a big pilot project in southeast Michigan using wifi v to be not the system for deceasing that one could be implemented industry-wide today. In fact, it was ready to go two years ago. There's been hundreds of millions of dollars invested by the industry, the federal government, local governments, I frankly, just taxpayers like you. And I say or says now it's going to take more time money and research to prove that this other system is just as good or. Better that delay translates to potential lives lost analysts SAMA Balsam Ed says eventually there will likely be a single system because every everybody realizes that for this to be a benefit you need to have every vehicle be able to talk to every vehicle and to every roadside unit. You know, if they're talking different languages, then it doesn't help anybody fulsome it suspects GM and Toyota will blink and switched to the system. Ford is using or if not a company will find a low cost way to make the two systems compatible. Whatever the case, it's likely this.

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