Chrysler, Americas, Analyst discussed on Morning Edition
Lot of these merger discussions in partnership discussions to Reynaud has been making electric vehicles for years, while Fiat Chrysler, has been lagging behind its decided to focus on money-making. Brands like Jeep, and ram, big pickups, SUV's. Plus, it has premium brands like Maserati Reynaud is pushing smaller low cost vehicles Fiat Chrysler thrives in the Americas. Particularly in the United States. Reynaud doesn't sell cars in North America at all. But it's a major player in Europe and Russia that all sounds like a pretty good fit. One has small cars in the other big trucks, one offers luxury vehicles, the other goes down market. But they still have a big problem, which is trying to Philippi, Munoz is an analyst at auto researcher Jada dynamics. He says, neither company has a foothold in the crucial Chinese market. Then there are the practical problems of merging and adding another culture. I know the more factories that's more people to teach to work together, which Fiat Chrysler, has to do already since the merger that made it back in twenty fourteen Blyleven cries Italians. The American that way only is not an easy thing. And it would be even harder if you try to preserve the French Renos alliance with Nissan of Japan, another complication Reynaud is part owned by the French government and has strong unions. They'll want to preserve local jobs, Fiat Chrysler says the deal if it happens would not result in any.