Listen: Dale, Facebook, Google discussed on Self-Publishing with Dale L. Roberts
"Or let's just jump right into things. So your books aren't selling what? What the heck Gibbs? Look, I got one finger point of board and three coming back because I actually have to go back from time to time and analyze why some of my books aren't performing because there's not going to be many times that you're gonna be able to put a book on the market, and it's going to continue to pull in evergreen traffic. It's going to continue to drive more revenue and set your business, and so many things we can talk about marketing promotion, but let's just get down to the Bundy lentils. We want to focus on what's going to make the biggest difference. But started out with the obvious choice. The cover this right here can make or break the success of your book, period. Now, there are some exceptions to the rule. There's some covers that are so frigging hit there. So Joe Joe, you kind of wonder what the Hecker people think? And when they go by this don't question. Those those are the unicorn to the business because quite frankly, there are millions of books being flooded onto the market within the course of the month and a bass majority of those ones that look hit do not draw a die. Time get your covered dial in I hate look. I get it. You're probably DIY till you die. So me too. But there are sometimes you gotta know what is inside you. We'll house on what is not inside your wheelhouse. So if you can't design covers might I recommend hire a professional just skip to the chase. Go get a professional you want recommendations, make sure you join the Facebook group that we have called self publishing books. Just search on up their answer three questions jump in there and get some recommendations from some people the next one. This is very very key. It's key to get discovered. Should title title makes all the difference? Now, let's say that you do get discovered. This is a couple of the biggest issues mistakes. I get every time. Someone says I don't understand why my book is not selling and then they send me their their book. And I say okay covers passable and then I look at their title. Capitalize words, folks. It is a title. You're supposed to capitalize the words in less. Your e e Cummings you need tidal get titles dialed in look professional because there's these subconscious factors working as the customers are browsing the marketplace and just one little thing. That's going to be off is enough for them the go while this is not worth looking at and they're just going to scroll on past. Here's the other one. Okay. The days of keyword stuffing. Folks are over stop cramming keywords into your title, in tears subtitle. NT your series name. I see this. And this is something that has been dispensed by quote, unquote. A would be Google grew from back inside the kindle publishing days, the kindle publishing gold rush. They he pretty much was telling people cram a bunch of keywords nonsensical. Just put it in their sheer discovered. More folks. Eight nine is becoming much more sophisticated and starting to discern the difference between a tasteful title and one that is just completely keyword stuff. You know, you're in. Trouble. And once again, I probably to blame on something like this as well. You know, you're in trouble. If you have for bringing lines for your title and your entire title of your book, I think luding title, subtitle and series name, your even in more trouble. If there's an ellipse sees on your stinking, title cat, kind of lip sees to who'd you got conflict. Bring it back a little bit dial in exactly what you're going to be putting into that a right next one ad copy. You could have the best calmer in the world. You can have that title that really grabbed someone's interest. But if you don't have the copy dialed in you are not going to get someone to part ways with their money. Sure. They're the exceptions to the rule to where some people see the covering. They said done or they got a recommendation. They said I'm just going to go ahead and grab it. The most part though, people are going to take a look at your actual book description, aka your ad copy key is folks less is more. Less is more. Now, I'm not telling you to do two sentences, nor am I telling you to do fifty lines of ad copy. Let's get realistic. You need to kind of get it to where you're sinked. And you're telling exactly what the customers can expect when they purchase your book. Here's the one. And actually there's three little areas. I'm gonna kinda hit on here. A good hook is what is going to really get someone compelled to hit that little read more hyperlink, and it'll drop it on down. And they can kind of see exactly okay. They'll read more get the good hook. There's too many people that are putting three sentences right out the rip you are immediately requiring the customers to do all the heavy lifting. Make it easy for them. Get it towards him bite sized chunks, otherwise they're gonna Pash up. There. Don't wanna make a hard on the customer. You wanna make it as easy as"