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Gary writes from was in when we recorded the new one and he he loved it and ben burtt just happened to be there and he came down and so we heard it in the mixing theater at skywalker sound and he loved it i think people really liked it it's really challenging to gauge the deep notes impact on the movie industry but it's something rob kohl's thinks about a lot since nineteen eighty three we have actually certified over five thousand cinemas and studios rob is the global director of marketing for thx he's in charge of how consumers embrace the teach x brand and so if you magin the average cinema probably has three or four shows a day probably has ten theaters that trailer was being played in just one cinema at least thirty times a day so then do the math and say there's five thousand worldwide you can sort of get to number was really interesting as particularly now after the company's been around for thirty five years when i took this job telling people hey i work for checks and all i would have to do is go to youtube play the trailer and immediately everyone recognized so i think we're just really fortunate that anymore created a sound that is completely associated with cinematic experiences i think that when you sit in a comfortable cinema seat in the lights go down on the commercials are over and you know that you're about to be hit with the main feature it's like fuxing of the brain is like a soda collective experience of an omen john you know to get so focused on the immersive environment that went now sitting in for the next couple of hours and it's a collective agreement to surrender on senses to the immersion of the movie were about to see and i think that's really why it's so powerful.